Almost everyone has heard the story of General Motors trying to market their “Nova” model car in central and South America only to meet dismal sales later. The key was in the name. “No va” in Spanish means, “It Doesn’t Go”. While this seems an obvious instance of a translation error that could have been easily avoided, the truth is that almost every international company has at one point wasted thousands of dollars on a campaign that suffered due to poor translation. This in turn reflects poorly on the agency and campaign manager as well.
While using a lower cost or digital service might seem a good idea at first, in reality, you may be missing huge opportunities for consumer response later. It may in fact lead to wasted budgets and angry clients.
Aiming to appeal to customers and to build a strong brand image, marketing texts are highly cultural-specific and are filled with nuanced, carefully chosen language. When translating, translators must be able first to recognize these nuances and then carefully craft a translation that is adapted to the target market and culture; literal or awkward-sounding translation only serves to hinder international marketing efforts.
ITC Global Translations chooses to work only with the best linguists in the translation industry. Hundreds of professional translators send their resumes to ITC Global Translations each year, but only a select few are capable of consistently producing results that meets the strict quality standards of our translation agency.
Each translator is rigorously tested for language and subject matter expertise before working with our translation agency. Our translator database contains a list of certified professionals who successfully passed our strict testing process and whose translations pass our quality requirements each and every time.
Unique to ITC Global Translations, you and your company will benefit from our dedicated Linguistic Resources Coordinator. You’ll never have to worry about the accuracy of your translations due to the Linguistic Resources Coordinator’s ongoing search and testing of new translators and agencies specialized to your industry. This Dedicated Linguistic Resources Coordinator ensures that every customer and client receives a select group of translators with only the most relevant experience possible.
ITC Global Translations understands the dynamic and nuanced needs of marketing and advertising campaigns. Below we have listed some areas that we commonly provide translations for our clients.
Our Advertising and Marketing Translation Services are used for a variety of different documents and mediums. Some of the most common documents we provide translations for include:
ITC Global Translations works with a select team of language translators able to handle 35 different languages. In particular, ITC Global Translations has extensive experience supporting translation into and from the following languages:
To ensure quality before delivery, all projects are subject to a final inspection by an additional translator and Quality Review including:
We have provided translations for both large and small marketing and advertising campaigns. Our references include McCann Erickson, Publicis, and others. To see testimonials from some of our clients you may visit our testimonial page Here.
We provide all of our marketing and advertising customers detailed references upon request. To see more detailed references or to receive a free translation quote simply Contact us for more information or call us: +1 561-746-6242