Translation Services for Communication-Related Organizations

• Fields of expertise: global marketing, public relations, market research, medical marketing, food and wine, hospitality, retail
• Document types: websites, training courses, PowerPoint presentations, brochures, press releases, white papers, marketing collateral, sell sheets, product data sheets, corporate literature, packaging, customer testimonials, customer satisfaction surveys, catalogues, print advertisements, tradeshow materials
• Challenges: Aiming to appeal to customers and to build a strong brand image, marketing texts are highly cultural-specific and are filled with nuanced, carefully chosen language. When translating, translators must be able first to recognize these nuances and then carefully craft a translation that is adapted to the target market and culture; literal or awkward-sounding translation only serves to hinder international marketing efforts.
• References: McCann Erickson, Publicis, etc.
• Detailed references and Profile of translators: available upon request. Contact us for more information