The Challenges of Translating Advertisements

Challenges arise whenever translation services are needed. However, certain forms of communication present more challenges than others. Straightforward text that is instructional or informative requires a different focus than something like advertising copy. Advertising is often focused on inspiring a feeling, a mood or an attitude in addition to an action.  It is layered in [...]

The Most Translated Documents in History

There are some documents that hold worldwide appeal. They have been translated into multiple languages for many different people groups and demand for more remains high. Documents pertaining to human rights and religion, as well as literary works, have been translated and retranslated many times over. As we continue to discover languages, expect to see [...]

How to Say “Happy Father’s Day” in 10 Different Languages

Father’s Day is just around the corner. This special day set aside to honor dads is typically celebrated on the third Sunday in June in the US, where the tradition first originated. Many other countries celebrate on this day as well, but some observe Father’s Day on varying dates. After Anna Jarvis created the widely [...]

Introducing GALA, the Globalization and Localization Association

ITC is pleased to announce that we are now a member of GALA, the Globalization and Localization Association. GALA is the world’s largest non-profit association for the language industry. GALA functions both inwardly as a support to the language industry, and outwardly, as a voice for the industry that helps society to see the importance [...]