The Challenges of Translating Advertisements

Challenges arise whenever translation services are needed. However, certain forms of communication present more challenges than others. Straightforward text that is instructional or informative requires a different focus than something like advertising copy. Advertising is often focused on inspiring a feeling, a mood or an attitude in addition to an action.  It is layered in … Continue reading "The Challenges of Translating Advertisements"

Introducing GALA, the Globalization and Localization Association

ITC is pleased to announce that we are now a member of GALA, the Globalization and Localization Association. GALA is the world’s largest non-profit association for the language industry. GALA functions both inwardly as a support to the language industry, and outwardly, as a voice for the industry that helps society to see the importance … Continue reading "Introducing GALA, the Globalization and Localization Association"