BRUNO SCHER’S INTERVIEW
Check out our video of the week featuring Bruno Scher, Digital Projet Manager at Wojo. He explains the why co-worlking is so popular right now.
I think it’s due to the frustration of working in places that were often austere, that represented big investments for companies and weren’t renovated often enough. The pressure of owning real estate meant that once you had paid the rent, you didn’t invest in decoration or well-being or ergonomics.
Seeing all this, major real estate players and new entrants have said to themselves: “We must transform the workplace.” It’s designers, advertisers and architects who have given them this wow effect: in all the top co-working spaces, there’s decor, it’s full of history, there’s furniture, there’s top-notch IT, there are meeting and relaxation spaces.
Everything has been mixed together. The user of this space obviously feels better there than in a very corporate facility, where the big boss has an office larger than the assistant manager and not just anyone is allowed to use the meeting room. It’s standard, it’s an old cliché, but it’s part of the package that still comes with office space these days. The other point that’s very important is that all this can have two purposes if, at the same time, we’re trying to bring together all these individuals, all these users, and to build a community. That’s where we create a real spirit of co-working but above all a new way of working.
Clearly, it disrupts old habits because it allows individuals to mix, it allows individuals to meet. It totally decompartmentalizes the company, which means that once you start working like that, you can’t go back. I mean, if tomorrow you’re told: “Go to this place, it’ll take you two hours a day to get to your spot at your head office. Then you’ll have your office, your thing you do, everything will be static, and it’ll be like that for the next 15 years”, I think it’s all over. There’s no turning back.