EDOUARD ZORN’S INTERVIEW

Check out our video of the week featuring Edouard Zorn, Sales Director at I&L Biosystems. He shares his point of view on the impact of social media on scientific research.

HAS SCIENTIFIC RESEARCH BEEN IMPACTED BY SOCIAL MEDIA?

I&L Biosystems is a European company that supports scientists, European researchers in finding new technologies, instruments and lab equipment in the field of biology.

Labs, from technicians to researchers to engineers, will spend more and more time on social media, professional social networks like LinkedIn and in fact, will look for information, possibly look for new technologies, see users who will, for example, post the work they’re doing, how they use equipment. To use different technologies that, for example, were used in other fields, tools that were more reserved for research or tools that were more reserved for production, and in fact, combining these tools with technologies that seemed more appropriate in certain fields, now in fact, is opening up other fields.

I think there’s a real scientific community that has come alive through these professional social networks. I think it helps to advance science, because in the end, it prevents everyone from reinventing the wheel. Sometimes, there are collaborations that can be created, discussions that can be created, thanks to the Internet, thanks to social media, and so on. Secondly, it democratizes inter-scientific and obviously inter-country exchanges.

At the international level, I think it has opened doors. Indeed, without speaking… Really without changing continent, but just on the European level, French people will connect with Germans, Italians, English, etc. I think it’s being done much more than before, and it’s made it possible to speak openly about science and has given a voice to a greater number of scientists, rather than just the chosen people, or people who are either comfortable speaking or who are sometimes highly placed in research labs or in industry, etc.

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