Eve-Lucille, auteur/autrice sur ITC Global

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4 Holiday Traditions Around the World

As we move into December, we arrive at the season of holidays. While in some parts of the world, Christmas is perhaps the most heavily marketed and promoted, it is far from the only celebration during the winter season. Here are four traditions from all over the globe that may be different from what you’re used to celebrating. Merry KFC Japan doesn’t celebrate a Judeo-Christian Christmas, being primarily a Shinto and Buddhist nation, but that didn’t stop enterprising advertising agencies from creating a new December tradition. That tradition is to

December 21, 2016 No Comments

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La Rentrée And What It Means To Translators

One of the biggest challenges for translators is effectively conveying the meaning of a term or concept that is highly localized and specific to a single language. In France, la rentrée is a perfect example of this, and it highlights just how tricky it can be to complete a good translation and ensure that it fully gets the original point across. What is La Rentrée ? Literally, la rentrée translates into ‘the return’. But for those in France, the term goes much deeper than this. It is primarily a signal

December 14, 2016 No Comments

About ITC

ITC France translates U.S. Election Articles

ITC France’s teams met the challenge of immediately translating articles written in four languages by European correspondents for seven daily papers covering the U.S. elections. The LENA (Leading European Newspaper Alliance) organization includes seven of the most prestigious European daily papers: La Tribune de Genève and Tages-AnzeigerEl Pais for Spain, Die Welt in German, La Repubblica in Italy, Le Figaro in France, and Le Soir in Belgium. The organization’s goal is to share journalistic expertise and promote quality journalism in Europe. For one of their recent collaborations, correspondents from the

December 8, 2016 No Comments

Tips & Advice

4 Reasons Your Bilingual Employee Is Not Your Translator

Language, like writing or mathematics, has some simple, fundamental rules that often give people a false impression that understanding the basics means you’ve mastering the entire discipline. Because of that, some believe that the idea of translating content from one language to another is a simple affair, and if they have a bilingual employee within their company that just happens to speak the language the company works with, but is also fluent in a language that same company is targeting for marketing purposes, this amounts to getting a free translation

November 23, 2016 No Comments

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Crucial communication: 3 Reasons Why We Like Arrival

As providers of professional translation services, we have a clear understanding of just how crucial it can be to make sure you are understood when you and a person you’re trying to communicate with don’t speak the language. However, we realize this is not something everyone gives much thought to. That’s why it’s a pleasant surprise to us that there is an upcoming, critically-acclaimed science fiction film that highlights this theme. Here are three big reasons why this film is great for anyone interested in language and communication. Communication Is

November 16, 2016 No Comments

Tips & Advice

How to Use Translation Glossaries

Today, we’ll consider a technology tool that’s an important part of the translation and proofreading stages: translation glossaries. These are a collection of key terminology that is important to a specific client’s documentation. Creating and using a glossary brings added value to clients, who can be sure translators use their preferred words when translating new documents or updating existing files. Let’s take a closer look at why glossaries are created and how ITC translators use them. Why You Should Standardize Terminology In creating a brand, a company uses words to

November 11, 2016 No Comments

Translation

Why Translation Matters in Politics

If nothing else, the current dramas and controversies that play out on a seemingly daily basis in the run up to the American presidential election have provided a lot of topics for conversation. But that’s only if you can understand the conversation. And lots of those exchanges are happening on social media. There are a few good reasons for why translating social media is so important. Politics Affects Everyone If you’re British, you may not think that anything that happens in America affects you, but with the interconnected global village

October 19, 2016 No Comments

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How Language Impacts Your Thinking

There’s the old adage, “you are what you eat,” and this expression implies that your health is in part determined by the food you eat. But perhaps more important than your physical fitness being defined by your diet is the way you think and how you look at the world, and in a very powerful but perhaps indirect way, your language plays a role in this. Language, of course, is one way we communicate with others. In essence, it is a way to take what we think and give it

October 12, 2016 No Comments

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