Business is good, and global expansion has made it even better. The world has gotten to know its far-flung neighbors as well as they know the country-next-door. Big businesses can be found from America to New Zealand, and every country speaks the common language of building the economy. Has there ever been a time when … Continue reading "How To Choose the Right Translation Company For Your Business"
Once upon a time, marketers catered to a particular crowd. Commercials and marketing campaigns were built upon the notion that all families contained a middle-class husband, wife, and two children living in a suburban area of the world. And they were white. Today’s Reality – Family and Culture Times have changed. Thankfully, most marketers have … Continue reading "The Importance of Cultural Diversity in Marketing"
Communication skills go well beyond the ability to make people understand what you’re trying to convey. The abilities to read, write, and comprehend another language are essential skills for any good translator to have, but another important skill is to be a good listener. According to UpWork, “Being a good listener is essential for being … Continue reading "Better Listening Skills Lead To Better Translation"
It’s the holiday season. Of all the holidays that are celebrated in different areas on the planet, Christmas is one that many different countries and cultures take part in each December. Christians celebrate Christmas to commemorate the birth of Christ, but even those who are not religious join in the celebrations. Though it’s officially celebrated … Continue reading "How is Christmas Celebrated Around the World?"
Language can be tricky. For example, there are many words in the English language that mean one thing in the United States, but something entirely different in another country. They might look exactly the same on paper, but are completely different when used in context. Consider these following words written in English that can create … Continue reading "Different Words Can Make a Meaningful Difference"
If a business wants to grow, it must adapt to the changes required to do so. Staying with the same model of business that worked even a decade ago can mean slow growth, if not regression, for your company. Today, localization is one of the most important ways in which businesses are branching out and … Continue reading "3 Benefits of Website Localization"