Eve-Lucille, auteur/autrice sur ITC Global

Did you know?

How Language Impacts Your Thinking

There’s the old adage, “you are what you eat,” and this expression implies that your health is in part determined by the food you eat. But perhaps more important than your physical fitness being defined by your diet is the way you think and how you look at the world, and in a very powerful but perhaps indirect way, your language plays a role in this. Language, of course, is one way we communicate with others. In essence, it is a way to take what we think and give it

October 12, 2016 No Comments

Translation

How Does the Translation Process Work?

Whether you’re new to purchasing professional language translation services or have been doing it for years, you may wonder: “How does the translation process work?” You’ve come to the right place. We’ll give you a brief introduction to the process so you know what to expect from a professional translation agency. The process for ITC’s Expert translation services can be broken down into three stages: Translation, Revision, and Quality Assurance. Each stage is handled by a different person, so that several pairs of eyes look over your document to ensure

September 7, 2016 No Comments

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3 Ways Laughter Is Important

Laughter is a uniquely human expression that’s an important piece of the communication puzzle. Laughter usually indicates amusement, although for some countries, such as Japan, laughter can also be a response to confusion or embarrassment. Recent studies have shown that by paying attention to laughter, we can actually make some distinctions about human relationships. It’s Different Between Friends & Strangers Because of the spontaneous way that laughter occurs it is an uncontrolled “reflex” and therefore an unusually honest expression of mood and social connection for most people. It’s been discovered

August 31, 2016 No Comments

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When Fake Countries Use Real Languages

Often in cinema or television, storytellers create fake countries with their own culture and language, which are crucial for making these fictional places seem real. Sometimes, they go out of their way to use a real language that grounds their fictional nation’s authenticity. Here are three perfect examples of this kind of language use in action. San Lorenzo The Republic of San Lorenzo, as imagined by celebrated American writer Kurt Vonnegut in his novel Cat’s Cradle, is an island nation in the Caribbean, somewhere in the same region as Puerto

August 17, 2016 No Comments

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3 Reasons Quality Translation Isn’t Easy

Despite the speed of an “instant” online translation, creating high-quality translations is not as easy as you might think. In our interconnected world, translation is crucial for so many reasons. We rely on expert human translators to correctly understand the subtleties of statements political leaders make, the complexities of biopharmaceutical procedures, the exact terms of legal contracts, and so much more. Here are three of the biggest reasons why translating is much more challenging than you might imagine. Word For Word Is Not Enough Anyone that has struggled to read

August 4, 2016 No Comments

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5 Languages That May Soon Go Extinct

According to UNESCO, many of the world’s languages may soon go extinct. At the current rate at which less common languages fall into disuse, at least 50 percent or more of the languages spoken by people today will disappear by the year 2100. This was a conservative estimate, with more cynical projections putting the rate as high as 90 percent. It’s easy to see why. As globalization continues, more and more people take up a “lingua franca” or language of business and work in order to function, with languages like

August 2, 2016 No Comments

Marketing & Communication

3 Translation Errors in Advertising

Adapting advertising for new languages and markets is one of the greatest translation challenges. An advertising slogan or marketing concept is carefully crafted to make a high-performance impact on the target audience. Advertising translation mistakes are expensive. Some people might say, “If it worked so well in one country, it should be easy enough use the same thing in others, right?” It’s a disastrous mistake many companies make. Good advertising works because of the specific, targeted language. Slang, cultural references, puns or other high-level language work makes translating a marketing

July 27, 2016 No Comments

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North American Spanish And European Spanish Are Different

It’s a curious cultural phenomena that even though England and America share colonial origins and speak the same language, it is referred to as English. However, when it comes to Spain and Mexico, it’s not uncommon to hear non-natives refer to Mexican as the language spoken in that country even though, they actually speak Spanish as well. Both pairs of countries share the same kind of colonial ties, and both of them have preserved the language of the mother country, but many people still prefer to talk about Mexicans as

July 22, 2016 No Comments

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