Eve-Lucille, auteur/autrice sur ITC Global

Tips & Advice

Can doctors use automatic translation?

“I spent a semester in China last year. A month before I was supposed to leave I started experiencing flu-like symptoms. Since English is not widely spoken, I used an automatic translator via my Smartphone to communicate with the doctors. I think the staff understood me, despite bursting into laughter at some sentences!” says Nicolas for ITC Global. We always encounter these problems at the most inconvenient times! Can we put our faith in automatic translators, especially in the medical field, when we go abroad? The British Medical Journal investigated

February 5, 2015 No Comments

Did you know?

Language Diversity in Present-Day America

What is the official language of the United States? If your answer was English, you were partially correct. English is the most widely spoken language in the United States, used as a formal language, but not an official one. In fact, only twenty-eight of the fifty states have declared English as their official language. According to the 2000 U.S. Census report, only 82.1 percent of the U.S. population consisted solely of English speakers. While English remained as the dominant language, other languages continued to be used throughout the country. Data

October 30, 2014 No Comments

Translation

Connecting the world one click at a time

Since its introduction, Information Technology has allowed modern businesses to expand nationally and internationally at the click of a button. However, market expansion and business competition in recent years call for a different approach, language translation. Take a minute to think about some objects that you could not go a day without. Did your computer or cell phone form part of the list? Perhaps a tablet? The information technology industry could be at fault for how dependent we are on their products, services and the World Wide Web today. Every

October 16, 2014 No Comments

Web & SEO

Why Localize Your Mobile App?

No matter what one might think, feeding your non-English speaking consumers English content all the time is not something they’ll appreciate. In fact, it has the potential to do the exact opposite of benefiting you. So when you’re working on an international scale, you should take everything into account. This means blog, website, products/services, social media, and your business or brand’s mobile app as well. Few businesses consider localizing their apps. We’re here with a quick list that explains why you definitely should. Localizing your app will put you ahead

October 7, 2014 No Comments

Did you know?

Dispelling Translation Rumors

To help you understand just how vital translation still is to so many different industries, and therefore, to yours, here are a few translation myths—busted! “Translation Is A Very Small Niche Market!” Untrue. On all accounts. In 2012 alone, the global market of language services grew to be worth over $33 billion USD. These figures include written translation, interpreting and localization of products, text, web content and software. The root of this myth comes from the fact that the majority of these services are provided by small translation agencies. There

September 12, 2014 No Comments

Did you know?

The History of Father’s Day and Learn How To Say It In Different Languages

Father’s Day is just around the corner. This special day set aside to honor dads is typically celebrated on the third Sunday in June in the US, where the tradition first originated. Many other countries celebrate on this day as well, but some observe Father’s Day on varying dates. After Anna Jarvis created the widely popular and commercially successful holiday of Mother’s Day, there were those who thought other family members should be similarly honored. Many thought a day to recognize Dad would be the best bet for success. Sondra

June 13, 2014 No Comments

International development

Bridging The Gap

Localization is the one factor that is bridging the gap between you and an international audience, and if you have yet to localize your projects, you may be walking on a rickety bridge, so to speak. Breaking down language barriers can help bring your customers to your business, simply because your products, services, and messages are much more simple to comprehend when they come to the audience in their own language. With that in mind, how can you know whether or not you need to bridge that gap between you

May 19, 2014 No Comments

International development

New Markets, New Localization Strategy

Each time you begin working on a new plan to expand into a new target market, you need to readjust and even sometimes re-do your localization strategy. No two populations are the same, and therefore, no two localization strategies should be the same. There are a few barriers that can seriously inhibit the progress you make as you strive to break into new markets. A lot of your success will depend on your entry strategy. Evaluate whether or not a low-risk entry strategy will be worth it for you. If

May 9, 2014 No Comments

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