Eve-Lucille, auteur/autrice sur ITC Global

International development

Crafting Content for a Global Market

Everyone who has ever encountered online marketing or multimedia marketing knows the mantra “content is king.” In the past, just stuffing a webpage with tons of keywords was enough to get the attention of those looking for a business or organization similar to yours. But things have changed, and today it’s important that any business or organization generates compelling, useful content in order to keep reaching their markets. But the world has shrunk, too. Today, you can reach a global market thanks to the Internet, fast and easy travel or

March 26, 2020 No Comments

International development

Translation is an Important Investment in Your Business

Businesses don’t succeed without spending money in the right ways and places. Of course, controlling your overall operating costs is incredibly important for your bottom line—spending too much without worry can destroy your business quickly. But it’s important that any business take the time to consider where they’re spending their money and how they can get the best value for their investment. It’s easy to assume that you should always go with the absolute cheapest translation you can find, but this isn’t the case. In fact, it’s better to look

March 25, 2020 No Comments

Tips & Advice

Getting Better Translation

Getting the right kind of translation service is important for any professional business or organization. No matter the overall focus of your work, making sure that you are able to present it to the widest range of people is very important. It’s also a challenge since today’s world is smaller than ever or at least more connected. Luckily, there are a few key tips that can help ensure that you get better translation results. If you need to communicate with clients and partners who don’t speak your language—with anything from

March 18, 2020 No Comments

Audio and Video

Voiceover Translations Benefit Global Business

Translation today involves more than the written word. More people are using translation services for localizing their audio and video projects. In a world where technology has given people instant access to live video reports and stories, there’s never been a better time to take advantage of the opportunity to use it for your business. Business Boosters Voice-over translation can increase your business as you go global. Your commercial marketing campaigns might go over well in the U.S., but how well will they be received in a part of the

March 14, 2020 No Comments

Translation

A Closer Look at Website Localization

We live in a world that is shrinking every day. Fast travel, quick shipping, and the rise of the Internet have all meant that it’s easier than ever before to reach the entire globe. And odds are that your website has already been viewed at least a few times by people outside your native country. While this is great news for businesses looking to expand their reach and maximize their potential, it also brings up a unique challenge: website localization. Understanding more about the basics of website localization is important

March 4, 2020 No Comments

Tips & Advice

Why Cutting Costs for Translation May Not Be Worthwhile

Every business or organization wants to cut its costs while driving up its profits. But sometimes, there are certain areas where scaling back on costs may not pay off. A perfect example of this is in translation. When a company needs to translate any kind of materials or multimedia, it’s easy to assume that you can do so without spending much money. This is largely due to things like automated translation tools or people advertising low-cost services online, both of which can make it appear as though your translations will

February 26, 2020 No Comments

Interpretation

The Importance of Interpreting

It’s no secret that getting translation services for your business is incredibly important. But many business leaders may not realize how important it is to partner with a global translation service that can provide more than just translation services. A full suite of language services that include interpretation, audio video services, SEO and more will save time and ensure your business partner can meet all your language needs. Language is a complex thing, with entire college programs dedicated just to the study of how we communicate. And when it comes

February 19, 2020 No Comments

Tips & Advice

The Big Risks of Bad Translation

For businesses operating today, cutting costs is a natural progression towards end goals. It’s important that you reduce overall operating costs in order to ensure that you give your company the best potential for the future. But one thing that is easy to forget is that sometimes, those cut corners can cost you. A perfect example of this is in translation services. With the rise of software solutions and the internet, it seems like it’s easier than ever to just type some words into a program and get a translation

February 12, 2020 No Comments

Blog