Expanding into international markets or importing new products has become essential for gaining market share and getting ahead of the competition. But these tactics can be more complicated than they appear, particularly when it comes to translation. With local regulations to comply with, different use cases to explain and specific brand terminology to communicate, translation in the cosmetics requires partnering with a professional translation agency specialized in the industry.
The cosmetics industry is a vast one encompassing makeup, skin, hair and body care products, pharmaceutical products, beauty accessories and more. Whether you want to communicate with foreign suppliers or sell your products around the world, it’s important to communicate the same information to everyone. The consumer needs to feel the same emotions when they explore the product no matter what their nationality or where they live.
Transcreation is an extremely creative process that takes a message from the source language and recreates the same impact by adapting it to another culture and this service is essential in this sector where brands want to create strong connections. A product’s intrinsic qualities aren’t always enough to drive sales. The emotions and experience the product creates should also be considered.
Plus, inaccurate translations may have unfortunate consequences. Poorly-translated instructions on how to use a product or a video tutorial that doesn’t recreate the message you want to share might lead people to use the product incorrectly. You’re likely to lose customers and sales if consumers are turned off by your communications. Communicate the right message to your customers with cosmetic translations from a professional team that’s always available to provide advice and support for your projects.