Eve-Lucille, auteur/autrice sur ITC Global

Audio and Video

Video localization is more important than ever

In the pre-digital era, translations of video content really only mattered when it came to film, television and a small segment of corporate marketing. There was a practical financial reason for this at the time. Video content was largely bound by physical distribution limitations, as most video content was unlikely to transcend geographical origins. It was only film, television and multi-national companies that had the financial muscle and comprehensive distribution channels to send their physical media to other locations where it could be viewed. Video and Internet However, in the

October 7, 2017 No Comments

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Study Confirms Women Excel In Localization

A recent memo by Google employee James Damore claimed that women are not as suited to jobs in tech industries as men. The memo caused a huge controversy for Google, leading to the firing of Damore and an apology from Google CEO Sundar Pichai. Even though the memo was largely offensive, it also opened up a larger discussion about the roles of women in tech and the challenges they still have to overcome. Many women working in tech face pay gaps and a lack of advancement opportunities in the field.

October 4, 2017 No Comments

Translation

Demand For Translators Is Growing

Thanks to expanding connections around the world, there is a growing need for people who can translate other languages. Gone are the days when Spanish and French were the most important languages learned due to the proximity of Mexico and Canada to the United States. Now, there are over 350 different languages spoken in this country. Translation from a foreign language to a native tongue is common. In fact, there are plenty of computer programs that can help you translate things on your own. But how good are these programs?

September 6, 2017 No Comments

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How Emojis are Changing the Employment Market

Technology has changed the way we speak to one another. If you’ve ever said “OMG!” out loud when faced with a surprising situation, you’ve already taken one step toward techno-talk. Abbreviations are one thing, but picture-words take it a step further. Emojis have taken the world by storm and there’s no stopping them. The smile that started it all Did you ever wonder if anything was left out during language translation? Everyone speaks so quickly, how do you know that someone didn’t forget a word or two? Chances are, in

August 24, 2017 No Comments

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English As A Second Language? It Depends

How often do you think about language? Do you ever think about the common languages spoken around the world? According to Babbel, the top five most common spoken languages are: Chinese Spanish English Hindi Arabic First Is Common, But Second Is Far Reaching But what about second languages? Not many people think about the most common second languages spoken around the world. If had had to wager a guess, you’d be right if you bet that English was one of them. In fact, English ranks as “the most popular second

July 7, 2017 No Comments

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Three Benefits of Being Multilingual

Speaking one language is a basic human need, but speaking more than one opens a new world of possibilities. As we grow up, we learn to master the language(s) of our culture(s), but the older we get, the more options we discover for expanding our voice and being multilingual. Many education systems around the world not only offer students the option to learn a second language, they mandate it. From Spanish to French to Italian, students of today are able to benefit by being bilingual. And with so many bilingual

June 7, 2017 No Comments

Audio and Video

The Word on Movie Translations

If you grew up watching Kung Fu movies, you know about movie translation. What was probably meant to be unique and helpful for understanding a plot has turned into cult-classic sentimentality. For many people, the best thing about those films is the way in which the mouth movements and the words coming out of them are completely unaligned. It makes for a fun movie-watching experience. Not-So-Fun For Real Most of the time, you want to watch a film and understand just what is being said through the ever-helpful subtitle, or

May 18, 2017 No Comments

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Parlez-vous What?

According to World Atlas, there are 29 independent nations that use French as their official language. Though you might think that the French language is all the same everywhere you go, each region has its peculiarities. Let’s look at some differences between the way French is spoken in France and in Quebec, Canada. Though both versions of French come from the same classical French base, there are differences in grammar, slang, formality, and even vowel pronunciation. The French Canadian population tries to stay within the base of the language, “resisting

May 12, 2017 No Comments

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