Eve-Lucille, auteur/autrice sur ITC Global

Web & SEO

Why Localize Your Mobile App?

No matter what one might think, feeding your non-English speaking consumers English content all the time is not something they’ll appreciate. In fact, it has the potential to do the exact opposite of benefiting you. So when you’re working on an international scale, you should take everything into account. This means blog, website, products/services, social media, and your business or brand’s mobile app as well. Few businesses consider localizing their apps. We’re here with a quick list that explains why you definitely should. Localizing your app will put you ahead

October 7, 2014 No Comments

Did you know?

Dispelling Translation Rumors

To help you understand just how vital translation still is to so many different industries, and therefore, to yours, here are a few translation myths—busted! “Translation Is A Very Small Niche Market!” Untrue. On all accounts. In 2012 alone, the global market of language services grew to be worth over $33 billion USD. These figures include written translation, interpreting and localization of products, text, web content and software. The root of this myth comes from the fact that the majority of these services are provided by small translation agencies. There

September 12, 2014 No Comments

Did you know?

The History of Father’s Day and Learn How To Say It In Different Languages

Father’s Day is just around the corner. This special day set aside to honor dads is typically celebrated on the third Sunday in June in the US, where the tradition first originated. Many other countries celebrate on this day as well, but some observe Father’s Day on varying dates. After Anna Jarvis created the widely popular and commercially successful holiday of Mother’s Day, there were those who thought other family members should be similarly honored. Many thought a day to recognize Dad would be the best bet for success. Sondra

June 13, 2014 No Comments

International development

Bridging The Gap

Localization is the one factor that is bridging the gap between you and an international audience, and if you have yet to localize your projects, you may be walking on a rickety bridge, so to speak. Breaking down language barriers can help bring your customers to your business, simply because your products, services, and messages are much more simple to comprehend when they come to the audience in their own language. With that in mind, how can you know whether or not you need to bridge that gap between you

May 19, 2014 No Comments

International development

New Markets, New Localization Strategy

Each time you begin working on a new plan to expand into a new target market, you need to readjust and even sometimes re-do your localization strategy. No two populations are the same, and therefore, no two localization strategies should be the same. There are a few barriers that can seriously inhibit the progress you make as you strive to break into new markets. A lot of your success will depend on your entry strategy. Evaluate whether or not a low-risk entry strategy will be worth it for you. If

May 9, 2014 No Comments

Tips & Advice

Reasons To Work With An LSP On Your Pharmaceutical Translation

Global consolidation is a very big part of the pharmaceutical industry today. This constitutes mergers, acquisitions, and various other pharmaceutical companies as well. This all results in what we’ve come to see within the big time corporations worldwide. With the increases in size to the pharmaceutical companies comes the demand for big pharmaceutical industry translation services. The need for specialized medical translators and translation agencies has never been greater than it is today. That said, working with a specialized translator can be incredibly beneficial for everyone involved, and more often

May 7, 2014 No Comments

Tips & Advice

12 Reasons To Study Foreign Languages

Not only will your friends be entirely impressed by your knowledge, but studying a foreign language will ease the relationship between you and your language service provider as well. Here are 12 great reasons to study foreign languages. Studying foreign languages will boost your opportunities for work in a number of fields including government, business, medicine, law, and foreign trade and commerce. 4-out-of-5 jobs in America are created based on the existence of foreign trade. Foreign language coupled with your business skills will make you more valuable in the workforce.

April 7, 2014 No Comments

Tips & Advice

Helping Your Translator Help You

We’ve covered, time and again, the need for an LSP who can bring your products, websites, and services successfully from source to target language. However, now that you have the translator who’s going to help you break into or continue to make strides in the international market, it’s up to you to do your part. Here is where most buyers will think, “I have a part?” Yes. Here’s a bit about it. Turns out your aid is imperative and incredibly vital for the success of your project. Giving Your Translator

April 2, 2014 No Comments

Blog