Keep Your Content and Expand Your Reach with Multilingual SEO
Securing your future in business means expanding your world. Foreign markets wonât know who you are if they canât understand what youâre about. But what if youâve done all of the hard work of setting up your website for a global audience, translated your content for readability, and still arenât getting the traffic you think you should be getting?
Find Relevant Keywords for Your Target Country
Multilingual keyword research lets you see whatâs hot in the language youâre working with. SEMrush stresses the âimportance of doing language specific keyword research as part of the translation.â What drives traffic in one language might fall flat in another. For example, they go on to explain:
A French website that is well optimized for âlocation vacancesâ [yields] 135,000 monthly searches in FranceâŚâlocation vacancesâ translates into English as âvacation rental,â however only 90 people a month search for this term in the UK. If you focus all your SEO efforts on âvacation rentalâ [in the UK] you will never receive substantial traffic, but choosing âholidaysâ as your primary keyword means youâre targeting the 368,000 people a month who search for this.
Multilingual SEO Saves You Time
âMultilingual SEO should not be confused with multiregional SEO, the practice of writing unique content for each language. Multilingual SEO has the advantage of being much simpler and more straightforward.â
You donât have to create brand-new content in order to meet your growing audience. Multilingual SEO is just translating your current content into other languages, saving you time and effort. According to MonitorBackLinks, âMultilingual SEO should not be confused with multiregional SEO, the practice of writing unique content for each language. Multilingual SEO has the advantage of being much simpler and more straightforward.â
When deciding which content to translate, âYour best-performing English pages should be at the top of your list. Next, look for pages that correspond with high-volume keywords in the target language.â
Thereâs Nothing Like the Human Touch
Itâs important to use human translators to keep your SEO and content consistent and relatable. Chances are, youâve purchased products online before from businesses that are halfway around the world. Yet, you probably didnât know it because their content was written in your language and you paid in your currency. This is likely thanks to a good translator who knew what was relevant to you and your area, using meaningful keywords that helped you find them in the first place.
Good SEO Translation Makes Good Business
When it comes to the right keywords, our translators provide the human touch you need. We provide translation services in a wide range of industries and languages. From the complexities of IT translation and software localization to the challenges of legal translation, our professional translators will provide the elements you need to be understood. Weâre on top of the latest developments and trends that can help your business stand out from the rest. Contact us to learn more about our best multilingual SEO practices.
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