Archives des languages - Page 7 of 7

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Clearing Up Medical Words: No Prescription Needed

Where do these words, expressions and illnesses come from? Some explanations might surprise you! Gardenal: The pharmaceutical lab that developed this sleeping pill brand had previously—and successfully—marketed other medications that all ended with “nal.” The firm’s director tasked the marketing department with figuring out a name for this new drug, asking them in French to garder (or “keep”) the “Nal”… and voilà! The name was coined. Metastasis: this borrowed Greek term means “migration.” Spleen: this term has its roots in the Old French word esplen, which itself was borrowed from

April 13, 2020 No Comments

Tips & Advice

Translation Services During Global Emergencies

The rise of COVID-19 has taught the world many valuable lessons, and it has hit some countries much harder than others. However, over the course of the pandemic, one thing has become crystal clear: accurate translations are more important than ever. Effective translations matter when something as serious as COVID-19 affects the world. There are many different examples showing why it’s important to ensure that your translations are as accurate as possible. Consider the following to see just what we mean. As the pandemic began to increase in severity and

April 13, 2020 No Comments

International development

Crafting Content for a Global Market

Everyone who has ever encountered online marketing or multimedia marketing knows the mantra “content is king.” In the past, just stuffing a webpage with tons of keywords was enough to get the attention of those looking for a business or organization similar to yours. But things have changed, and today it’s important that any business or organization generates compelling, useful content in order to keep reaching their markets. But the world has shrunk, too. Today, you can reach a global market thanks to the Internet, fast and easy travel or

March 26, 2020 No Comments

International development

Translation is an Important Investment in Your Business

Businesses don’t succeed without spending money in the right ways and places. Of course, controlling your overall operating costs is incredibly important for your bottom line—spending too much without worry can destroy your business quickly. But it’s important that any business take the time to consider where they’re spending their money and how they can get the best value for their investment. It’s easy to assume that you should always go with the absolute cheapest translation you can find, but this isn’t the case. In fact, it’s better to look

March 25, 2020 No Comments

Tips & Advice

Getting Better Translation

Getting the right kind of translation service is important for any professional business or organization. No matter the overall focus of your work, making sure that you are able to present it to the widest range of people is very important. It’s also a challenge since today’s world is smaller than ever or at least more connected. Luckily, there are a few key tips that can help ensure that you get better translation results. If you need to communicate with clients and partners who don’t speak your language—with anything from

March 18, 2020 No Comments

Audio and Video

Voiceover Translations Benefit Global Business

Translation today involves more than the written word. More people are using translation services for localizing their audio and video projects. In a world where technology has given people instant access to live video reports and stories, there’s never been a better time to take advantage of the opportunity to use it for your business. Business Boosters Voice-over translation can increase your business as you go global. Your commercial marketing campaigns might go over well in the U.S., but how well will they be received in a part of the

March 14, 2020 No Comments

Translation

A Closer Look at Website Localization

We live in a world that is shrinking every day. Fast travel, quick shipping, and the rise of the Internet have all meant that it’s easier than ever before to reach the entire globe. And odds are that your website has already been viewed at least a few times by people outside your native country. While this is great news for businesses looking to expand their reach and maximize their potential, it also brings up a unique challenge: website localization. Understanding more about the basics of website localization is important

March 4, 2020 No Comments

Tips & Advice

Why Cutting Costs for Translation May Not Be Worthwhile

Every business or organization wants to cut its costs while driving up its profits. But sometimes, there are certain areas where scaling back on costs may not pay off. A perfect example of this is in translation. When a company needs to translate any kind of materials or multimedia, it’s easy to assume that you can do so without spending much money. This is largely due to things like automated translation tools or people advertising low-cost services online, both of which can make it appear as though your translations will

February 26, 2020 No Comments

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