Archives des translation - Page 9 of 15

International development

Translate Your Brand to Meet the Masses

Translating your brand across borders can be a delicate process. Virgin explains the challenge faced by U.S. company Clairol when introducing their “Mist Stick” curling iron to a German audience: “mist in German slang means manure.” Another example of brand-gone-bad is when “American baby food company Gerber came up against a similar problem in France, a country where the word ‘gerber’ is similar to the slang word for throwing up” (Virgin). When launching your brand in another country, one of your top priorities should be understanding the local culture. Working

November 21, 2019 No Comments

Did you know?

Where did that phrase come from?

If you’ve ever weighed the pros and cons of a situation, you’ve experienced a popular word phrase. The same can be said if you’ve ever bit off more than you could chew. While only a handful of phrases like this might come to mind, there are hundreds of them used commonly around the world each day. So, if you’ve ever wondered why birds of a feather flock together, you’ve come to the right place. (Spoiler alert: It’s because birds stick with their own kind; it was first used in the

November 13, 2019 No Comments

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Here’s What Happens When Words Have Too Many Meanings

If we’ve said it once, we’ve said it a thousand times: There’s more to translation than taking a word in one language, finding the meaning of that word in another language, and plugging it into a sentence. We recently looked at a list of words called homonyms, which are spelled the same and are pronounced the same, but have a totally different meanings. When taken out of context, they can produce quite the translation dilemma. But these are not the only words that can cause commotion when it comes to

November 6, 2019 No Comments

International development

Localization Takes Your Business to New Places

Did you know that 75% of non-English speakers won’t buy products from a business that doesn’t use their native tongue? As described in Medium, “The logic behind this is clear—you can’t buy what you can’t understand. And though in English-speaking countries we often have the assumption that everyone around the world speaks English, this, in fact, is not necessarily the case.” The Audience Matters to Your Business Your audience matters. What does your audience see when they view your website? Do they land on the home page and see words

October 29, 2019 No Comments

International development

Better Business Comes from Better Translation

A business that doesn’t have a longevity plan in place is a stagnant business. A business that wants to stick around for a generation or two (or more) needs to adjust and expand to larger audiences. The best way to do that? Translation. The best way to ensure good translation? A good language service provider. Translators Understand the Culture There are plenty of automated translation apps and technologies available today, but machine translation will only take you so far. An app can be good when you’re travelling and you want

October 23, 2019 No Comments

Tips & Advice

Benefits of Professional Medical Document Translation

There are many areas within the medical field that require accurate translation. The right words can provide the best care and treatment to patients around the world. The wrong words, however, can have a drastic impact on the treatment plan used to help a patient with healing. There are no do-overs in medical translation, making it essential to convey the meaning correctly the first time. Many Areas of Medical Translation Medical translation needs can vary. A sample of the areas that our translators have experience in include: Dentistry Pharmaceuticals Biotherapy

October 18, 2019 No Comments

Audio and Video

What Happens When Movie Titles Get Lost In Translation

Words can be funny, especially when it comes to translating them. What seems clear and rational in the native language can become funny, confusing or even embarrassing in the target language. This is what makes a translator’s job so important as they meticulously search for a way to keep a document, a text or even a title as close to the original meaning as possible. A Massive Mess of Movie Titles There are times, however, when translations can’t or don’t want to replicate the original. At the end of February,

October 12, 2019 No Comments

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Can Being Bilingual Stop You from Developing Dementia?

You may have heard the theory that learning another language can prevent your chances of getting Alzheimer’s disease or dementia as you get older, but is it true? Yes and no. Being bilingual might not keep you from facing cognitive decline, but it can delay its onset for a few more years. Losing Cognitive Abilities Dementia is a loss of cognitive abilities. One of the most common forms of dementia is Alzheimer’s disease. Contrary to popular belief, dementia is not a normal part of aging, though aging can bring about

September 12, 2019 No Comments

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