Eve-Lucille, auteur/autrice sur ITC Global

Did you know?

Africa: Overcoming the Challenges of Conveying Prevention Messages

In North America, people tend to call the coronavirus a “nasty flu,” while too often referring to the flu itself as a “bad cold”—an unfortunate habit with repercussions when it came to realizing the danger COVID-19 actually represents. It really makes you appreciate how hard it can be to use the right words. This problem is even more pronounced on the African continent because most countries have multiple established languages and dialects. A Message for Every Country In Senegal, “stay home” translates into tooglen sen ker in Wolof and An

July 28, 2020 No Comments

About ITC

How ITC is Handling the COVID-19 Crisis

Like all companies, ITC Global is obviously impacted by this unprecedented health crisis. To ensure business continuity and do our best to adapt, we have implemented several measures to support all of the people our company interacts with. Support for employees Since lockdowns began in mid-March, our entire team (in Canada, the United States and France) has been working remotely. This process was facilitated by the fact that several members of the team were already working remotely. This meant our IT infrastructure was ready to support this new way of

May 25, 2020 No Comments

Tips & Advice

Boost Local Businesses Virtually

Since the Coronavirus pandemic impacts our local economies as well as our health, governments have started rolling out measures to stimulate the economy and support businesses. We all know that local businesses that aren’t considered essential services are suffering during this financial crisis. They’ve had to find ways to reduce their expenses and mitigate the huge dent the crisis is making in their revenue. Many are closing their doors or furloughing some or all of their employees. But what else are they doing to survive? They’re adapting and doing what

May 6, 2020 No Comments

Did you know?

Is It French French or Canadian French?

Does your business need French translation? If the answer is yes, our next question might be, what type of French are you looking for? No two languages are exactly the same, no matter how close they might sound. Even if they originated in the same location, there are differences that can change the entire context of an expression. Today we’ll focus on two types of French: the language spoken in France and that spoken in Canada. Many linguists concur that the differences between French French and Canadian French are greater

April 24, 2020 No Comments

Tips & Advice

Working from Home: 10 Tips for Managing Your Time

As a translation agency, our team includes more than 2500 professional linguists located all around the globe. Working from home is something we know well! During self-isolation, our translators want to share with you their 10 best tricks and tips for managing your time when working remotely: 1. Make a list of tasks Prepare the list the night before to get a quick and efficient start to the day. What’s important is prioritizing: decide which tasks are important and which ones can wait until morning. From large tasks to daily

April 13, 2020 No Comments

Did you know?

Clearing Up Medical Words: No Prescription Needed

Where do these words, expressions and illnesses come from? Some explanations might surprise you! Gardenal: The pharmaceutical lab that developed this sleeping pill brand had previously—and successfully—marketed other medications that all ended with “nal.” The firm’s director tasked the marketing department with figuring out a name for this new drug, asking them in French to garder (or “keep”) the “Nal”… and voilà! The name was coined. Metastasis: this borrowed Greek term means “migration.” Spleen: this term has its roots in the Old French word esplen, which itself was borrowed from

April 13, 2020 No Comments

Tips & Advice

Translation Services During Global Emergencies

The rise of COVID-19 has taught the world many valuable lessons, and it has hit some countries much harder than others. However, over the course of the pandemic, one thing has become crystal clear: accurate translations are more important than ever. Effective translations matter when something as serious as COVID-19 affects the world. There are many different examples showing why it’s important to ensure that your translations are as accurate as possible. Consider the following to see just what we mean. As the pandemic began to increase in severity and

April 13, 2020 No Comments

International development

Crafting Content for a Global Market

Everyone who has ever encountered online marketing or multimedia marketing knows the mantra “content is king.” In the past, just stuffing a webpage with tons of keywords was enough to get the attention of those looking for a business or organization similar to yours. But things have changed, and today it’s important that any business or organization generates compelling, useful content in order to keep reaching their markets. But the world has shrunk, too. Today, you can reach a global market thanks to the Internet, fast and easy travel or

March 26, 2020 No Comments

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