Blog - Page 12 of 31

International development

Reaching a Broader Audience Through Content Localization

Content is created all over the world, every single day. Many businesses have finally realized that without a website, they can miss out on a range of customers. Their websites represent who they are, what they do and how they can help consumers. Website content can include landing pages and informational areas for people who purposely peruse the website. But today’s marketing uses content strategy, such as engaging blogs and educational articles, to draw people further in. Creating a Business Flow Well-crafted and developed content has the power to introduce

May 23, 2019 No Comments

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The Latest Translation Goofs: The Japanese Metro

In the middle of March, the BBC reported that “Osaka’s metro network has shut down its foreign language sites after users noticed some odd translations.” Apparently, people began noticing strange names for the rail lines and stations as listed in the BBC article: The Sakaisuji line became the “Sakai muscle” Dobutsuen-mae station became “Before the Zoo” Daikokucho station turned into “Powerhouse Town” Taishibashi-Imaichi station became “Prince Bridge Now City” Tengachaya station was known as “World Teahouse” Third Carriage became the “Three eyes” The metro uses a translation program for all

May 15, 2019 No Comments

International development

Good Communication Makes Good Business

HR specialist John Crowley writes that “cultural differences can cause professional misunderstandings…it’s actually one of the biggest challenges for international HR.” With more diversity in the workplace than ever before, HR specialists have their work cut out for them. Getting Everyone on the Same Page Communication is of vast importance in any business, but it’s especially important in those that have gone global. HR has the responsibility of seeing that everyone within the company is on the same page. Poor communication can create a poor working environment when only half

May 10, 2019 No Comments

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Translation is a Gender Fluid World

The world is changing, and people’s understanding is changing right along with it. It’s a non-binary world, with more than just “her and him” living in it. A person who is non-binary “may identify as gender fluid, agender (without gender), off the binary, or something else entirely” (verywellmind). As Medium describes gender fluidity, “Instead of being just a man or woman…a gender fluid person may be a man at one time, a woman at another, both at once, or neither, or something completely different.” Handling Gender in Different Ways Many

April 18, 2019 No Comments

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Prepare at a Young Age for a Future in Translation

“Translators are the shadow heroes of literature, the often-forgotten instruments that make it possible for different cultures to talk to one another, who have enabled us to understand that we all, from every part of the world, live in one world.” – Paul Auster Translation is a job like no other. It links worlds and cultures in ways that nothing else can. As a parent, you might hope that your child becomes a doctor, a lawyer or even a world-renowned chef. But what if they become a translator and bridge

April 12, 2019 No Comments

International development

In a World Full of English, Translation Is Still Essential

The story of how the English language rose to dominance as the language of commerce and administration around the world is inherently linked with the story of colonization. While Dutch and Portuguese colonizers set off before the British, it was the British Empire’s globe-spanning conquests that spread English so widely. Yet even in a world where English is widespread, translation is still essential for companies who want to reach customers in their native language. It’s Not the First Language…Or the Second It’s true that over 330 million people around the

March 29, 2019 No Comments

Marketing & Communication

Organize Your Web Content Now for Better Translation Later

Your website is the key to your business. It’s the digital face of who you are and what you do. When consumers search for businesses online, they want to be directed to a website. Businesses that don’t have a website are often left out in the cold as consumers click away to find a business that does. The Absolute Need for a Website Your small business needs a website. It doesn’t matter what business you’re in. Blue Corona explains how consumer behaviour has changed to adapt to modern technology by

March 27, 2019 No Comments

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4 Romantic Languages to Celebrate Love in the Spring

Last month we looked at different Valentine’s Day traditions around the world. Although Valentine’s Day is over, spring is on the way (we hope!). Springtime is often associated with renewal, rebirth and a chance to find love. Frank Bronson, a biologist from the University of Texas, reports that “Spring fever in mammals is regulated by sunlight. There are both direct and indirect photoperiodic cues that increase the amorous air this time of year.” In layman’s terms, humans and other mammals feel increased feelings of love and affection as the days

March 23, 2019 No Comments