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Explore our articles for news about the translation industry and tips for managing your multilingual projects.

About ITC

GALA 2024: Unspoken Barriers to GenAI Adoption

Localization Engineering Manager Thomas Mosley represented ITC at the GALA 2024 conference, hosted April 21-23 in Valencia, Spain. Read on for his insights on how generative artificial intelligence (GenAI) is impacting the globalization and localization industry. The GALA 2024 conference was inspiring and informative. I gained valuable perspectives from industry leaders, tech providers, and other language service providers, while also stepping back and reflecting on where the language industry stands and where we are heading. Here are a few of my key takeaways. First, I noticed some confusion over what

June 5, 2024 No Comments

Interpretation

Interpretation for everything, everywhere, all at once

Need on-demand interpretation so everyone gets the right information in their language? ITC Global is your partner for consecutive over-the-phone and video-remote interpretation available 24/7/365 in 300+ languages (including American Sign Language for VRI). Plus, our OPI and VRI services are HIPAA compliant, so you can trust all communications remain confidential. We also offer a full suite of onsite and virtual interpretation services for any event, no matter where you find yourself. Not sure what kind of interpretation is best for your situation or event? Check out our infographic below.

May 14, 2024 No Comments

Did you know?

The Ethical Quandaries of Translation: Navigating Source Text Faithfulness and Cultural Sensitivity

The complex art of translation, which involves transposing a message from one language into another, poses critical ethical questions. Translators have to navigate being faithful to the source text while transmitting the meaning of a message in a way that fits a specific cultural context. In this article, we’ll explore the ethical challenges that surface when translating a text, highlighting the issues translators face in their quest to make a text accessible to everyone while remaining true to the source. Why Staying Faithful to the Source is an Ongoing Challenge

May 14, 2024 No Comments

Did you know?

2024 Olympic Games in Paris Celebrate Sports and Linguistic Diversity

Linguistic diversity at the Olympic Games is a fundamental aspect of this global event, which brings together athletes, officials and the media, as well as more than 11 million tourists from around the world, highlighting the global community’s linguistic richness while celebrating excellence in sports. During July and August 2024, Paris will transform into a majestic theater for the 206 nations gathering to celebrate athleticism. Media coverage plays an essential role in building bridges between the different languages and cultures represented. More than 26,000 written press, TV and radio journalists will

May 14, 2024 No Comments

Did you know?

What is the future of the translation industry?

One might think that the future of the translation industry is uncertain. The rise of new technologies like artificial intelligence, the global economic slowdown, and the omnipresence of English in our daily lives are all factors that could threaten the translation industry. But whether it’s international commerce or leisure activities, translation continues to bridge the gap between languages, enabling individuals and organizations to connect and understand each other. In this article, we’ll explore the importance of the translation industry and how it continues to evolve in response to the ever-changing

February 27, 2024 No Comments

About ITC

ITC Global Partners with Easygenerator to Localize E-learning and Knowledge Sharing

ITC Global is pleased to announce we are partnering with Easygenerator to help global businesses deliver localized e-learning with a user-friendly authoring tool. Easygenerator customers can now access ITC Global’s localization and translation services to speak their learners’ language through professional human and AI-generated translation, audio and video localization, multilingual graphic design and more. And ITC Global clients benefit from a more agile tool to create e-learning courses using this award-winning platform. Translating and localizing e-learning materials makes them easier to understand and more relevant, which has several benefits for

February 23, 2024 No Comments

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International development

Which Businesses Get the Most Out of Translations?

Being able to communicate in other languages is always an advantage, but for some businesses, the ability to relay information in multiple languages can be either a huge competitive edge or a vital necessity. So which businesses do benefit from this? How can accurate, reliable translation help boost business operations and grow the customer base? Here are a few industries that rely on the power of translations. Legal Organizations The law is always a serious area with little room for error. This is why when it comes to legal documentation

January 8, 2020 No Comments

Did you know?

5 Expressions That Don’t Translate

One of the most difficult things to really get a good feel for is casual language. When you learn another language, in some ways, you are learning to speak the “wrong” way. You’re learning perfect grammar, correct and full pronunciation, and the most literal, plain speaking style of expression possible. In other words, you are learning to speak like a textbook. Of course, in the real world, people do not speak like this amongst themselves, especially with friends. Casual or informal language is the real language of actual verbal communication,

January 1, 2020 No Comments

Marketing & Communication

Content and Context in Translation

Everyone involved in online marketing—and even just online business these days—knows that content is king. It’s a saying that is inescapable in its prevalence and its accuracy. Content really is king. But with the Internet and social media making it possible for businesses to reach a global market, translation becomes important too—and when it comes to translation, context can mean just as much as content. The Reign of Content Content appears in a huge array of formats today, including: Blog posts Articles Facebook posts Instagram photos YouTube videos Tweets And

December 20, 2019 No Comments

Translation

Healthcare and Translation

The healthcare industry has many different facets, each one interconnected to others in various ways. From pharmaceutical companies to the drugstores where consumers buy medications to the medical facilities that diagnose patients and prescribe those drugs, each part of the healthcare world has to work properly and work alongside the others in order to actually deliver proper results. And the healthcare world continues to change and evolve as new discoveries and breakthroughs occur. However, even as we become more advanced in our ability to diagnose and treat diseases, there is

December 20, 2019 No Comments

International development

The Growing Challenge of Good Communication—And Its Importance

Communication has always been a vital part of humanity. From the dawn of time until now, communication has driven our growth and advancement in every area. But today, it’s cultural differences that can impact your business in a huge way. Whether it’s a minor translation error or a cultural faux pas, professional connections can be negatively influenced when translation breaks down. It’s a huge challenge for your HR department, marketing department, and even your sales or research teams. When you are working on a global level, it’s vital that you

December 19, 2019 No Comments

Tips & Advice

The Heavy Cost of Translation Errors

Translation is something that many businesses and professionals today have to focus their attention on. Whether you’re trying to attract international customers, forge a relationship and partnership with another business, collaborate, or something else, it’s vital that you take the time to make sure that you properly translate all communications. The importance of using an experienced, accurate translator for all of your translation needs can’t be overstated. Your business demands error-free translations that aren’t just accurate, but also localized. Failure to do so can cost you big. Common Mistakes Businesses

December 10, 2019 No Comments

Did you know?

How One Little Word Can Mean So Much

Saying goodbye is never easy. This is especially true when you’re saying goodbye to someone— or something—that you’ve grown fond of. Good thing there are so many languages to choose from when it’s time to bid adieu. Origins of the Word Goodbye Around the time of the 16th century, the popular way of saying goodbye in English “was formed partly by clipping or shortening ‘God be with you,’ where people speak hastily or in shorthand, and partly by compounding, the practice of combining two or more words into one” (Columbia

November 28, 2019 No Comments

International development

Translate Your Brand to Meet the Masses

Translating your brand across borders can be a delicate process. Virgin explains the challenge faced by U.S. company Clairol when introducing their “Mist Stick” curling iron to a German audience: “mist in German slang means manure.” Another example of brand-gone-bad is when “American baby food company Gerber came up against a similar problem in France, a country where the word ‘gerber’ is similar to the slang word for throwing up” (Virgin). When launching your brand in another country, one of your top priorities should be understanding the local culture. Working

November 21, 2019 No Comments