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About ITC

GALA 2024: Unspoken Barriers to GenAI Adoption

Localization Engineering Manager Thomas Mosley represented ITC at the GALA 2024 conference, hosted April 21-23 in Valencia, Spain. Read on for his insights on how generative artificial intelligence (GenAI) is impacting the globalization and localization industry. The GALA 2024 conference was inspiring and informative. I gained valuable perspectives from industry leaders, tech providers, and other language service providers, while also stepping back and reflecting on where the language industry stands and where we are heading. Here are a few of my key takeaways. First, I noticed some confusion over what

June 5, 2024 No Comments

Interpretation

Interpretation for everything, everywhere, all at once

Need on-demand interpretation so everyone gets the right information in their language? ITC Global is your partner for consecutive over-the-phone and video-remote interpretation available 24/7/365 in 300+ languages (including American Sign Language for VRI). Plus, our OPI and VRI services are HIPAA compliant, so you can trust all communications remain confidential. We also offer a full suite of onsite and virtual interpretation services for any event, no matter where you find yourself. Not sure what kind of interpretation is best for your situation or event? Check out our infographic below.

May 14, 2024 No Comments

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The Ethical Quandaries of Translation: Navigating Source Text Faithfulness and Cultural Sensitivity

The complex art of translation, which involves transposing a message from one language into another, poses critical ethical questions. Translators have to navigate being faithful to the source text while transmitting the meaning of a message in a way that fits a specific cultural context. In this article, we’ll explore the ethical challenges that surface when translating a text, highlighting the issues translators face in their quest to make a text accessible to everyone while remaining true to the source. Why Staying Faithful to the Source is an Ongoing Challenge

May 14, 2024 No Comments

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2024 Olympic Games in Paris Celebrate Sports and Linguistic Diversity

Linguistic diversity at the Olympic Games is a fundamental aspect of this global event, which brings together athletes, officials and the media, as well as more than 11 million tourists from around the world, highlighting the global community’s linguistic richness while celebrating excellence in sports. During July and August 2024, Paris will transform into a majestic theater for the 206 nations gathering to celebrate athleticism. Media coverage plays an essential role in building bridges between the different languages and cultures represented. More than 26,000 written press, TV and radio journalists will

May 14, 2024 No Comments

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What is the future of the translation industry?

One might think that the future of the translation industry is uncertain. The rise of new technologies like artificial intelligence, the global economic slowdown, and the omnipresence of English in our daily lives are all factors that could threaten the translation industry. But whether it’s international commerce or leisure activities, translation continues to bridge the gap between languages, enabling individuals and organizations to connect and understand each other. In this article, we’ll explore the importance of the translation industry and how it continues to evolve in response to the ever-changing

February 27, 2024 No Comments

About ITC

ITC Global Partners with Easygenerator to Localize E-learning and Knowledge Sharing

ITC Global is pleased to announce we are partnering with Easygenerator to help global businesses deliver localized e-learning with a user-friendly authoring tool. Easygenerator customers can now access ITC Global’s localization and translation services to speak their learners’ language through professional human and AI-generated translation, audio and video localization, multilingual graphic design and more. And ITC Global clients benefit from a more agile tool to create e-learning courses using this award-winning platform. Translating and localizing e-learning materials makes them easier to understand and more relevant, which has several benefits for

February 23, 2024 No Comments

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5 Languages Google Translate Can’t Translate

For many casual users, understanding online content that’s not in your native language means one thing: resorting to Google Translate. While Google Translate is far from an ideal experience, for anyone willing to stumble through a lot of questionable phrases and awkwardly constructed sentences, it may be possible to go grasp rough meaning from the context. But there are instances when even Google can fail, especially when it encounters a language it is simply not equipped to deal with. Here are just a few of the languages an experienced translator

June 16, 2016 No Comments

About ITC

ITC Global is once again certified

After two days of audits carried out by the accredited organization Bureau Veritas, today we are proud to announce that our certification – Translation Company Services – CERTITRAD version 1 dated November 8, 2010 – has been renewed for an additional three years. Being a CERTITRAD-certified service provider means: Guaranteeing to our clients that their projects will be carried out by qualified and highly skilled linguists, working into their native language Offering a single contact person who supervises the project, ensures it is completed successfully and serves as a technical

April 6, 2016 No Comments

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The Tricks to Translating Road Signs

As an ever increasing number of people find their way around the world, more and more will learn to drive in one country then go on to operate a motor vehicle in several other places throughout their lives. While it may seem that using a car is going to essentially be the same everywhere, driving in another country is more complicated than one might think. Not only is it customary in some countries to drive one side of the road vs. the other, road signs also present a unique challenge

March 14, 2016 No Comments

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Happy “National Proofreading Day”!

As a tribute to her mother, who loved to correct everyone, Judy Beaver created “National Proofreading Day”, on March 8, her birthday. For the trainer, who is tasked with helping businesses in terms of writing and proofreading, this date is the perfect opportunity to raise public awareness about a recurring problem in the business world: errors! They are the sworn enemy of job applications, invitations to tender, advertisements, emails and PowerPoint presentations here! Spelling mistakes, typographical errors, and grammar issues can be detrimental to the professionalism of all sorts of

March 9, 2016 No Comments

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Translating Jokes – Why Experienced Translators Are a Must When it Comes to Humor

Given the fact that the smile is considered the “Universal Greeting” you’d think translating jokes would be fairly simple. That’s not the case though. Humor can actually be quite difficult to translate from one language to another, and, as a result, an experienced translator is essential in order for a joke to translate well and reach your audience as intended. Jokes are often funny because of an inside understanding an outsider may not get; and once you have to explain a joke, it’s over. This makes translating jokes uniquely difficult

March 4, 2016 No Comments

About ITC

ITC Global: the challenges of filming

Internet videos Today, videos are a very common communication tool for Internet users. Since Youtube was created (11 years ago), this form of media has spread across the Internet, despite being previously restricted, due to insufficient Internet connections, to fixed text and images. For businesses, communicating via video took two very different routes: Advertising, which involved broadcasting the video on TV or in cinemas. Internal communication, which was rolled out using physical media (VHS or DVD depending on the period) or for special events (broadcasting during meetings, for example). It

March 3, 2016 No Comments

About ITC

ITC Global takes part in the first Elia Together Conference

On February 11 and 12, the ITC Global visited the World Trade Center in Barcelona to take part in the Together Conference organized by Elia (European Language Industry Association). This conference brings together over 200 linguists, 50 translation agencies and 20 suppliers of development tools from across the globe. The main theme of the conference was the development of connections under the aegis of interprofessional relationships, growth, and technology. This event brings together professional freelance translators and translation agencies in an environment which promotes dialog and mutual growth. During the

March 3, 2016 No Comments

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Emojis Cross Cultures Too

With the proliferation of digital communication and the rise of personal devices capable of Internet connectivity, the ways we communicate in our everyday lives have been changing. It’s not just about conversations face to face, or telephone calls where we listen to only voices, there’s now video conferencing, e-mail, text messages, and, of course, instant messaging. The rudimentary “smilies” and other indications of emotion from early online communication have evolved over the years. They were first known as “emoticons,” that were typed out using creative placement of punctuation marks on

February 29, 2016 No Comments