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Healthcare and Translation

The healthcare industry has many different facets, each one interconnected to others in various ways. From pharmaceutical companies to the drugstores where consumers buy medications to the medical facilities that diagnose patients and prescribe those drugs, each part of the healthcare world has to work properly and work alongside the others in order to actually [...]

Content and Context in Translation

Everyone involved in online marketing and even just business online these days knows that content is king. It’s a saying that is inescapable in its prevalence – and its accuracy. Content really is king. But with the internet and social media making it possible for businesses to reach a global market, translation becomes important too [...]

The Growing Challenge of Good Communication – And Its Importance

Communication has always been a vital part of humanity. From the dawn of time until now, communication has driven our growth and advancement in every area. But today, it’s cultural differences that can impact your business in a huge way. Whether it’s a minor translation error or a cultural faux pas, professional connections can be [...]

The Heavy Cost of Translation Errors

Translation is something that many businesses and professionals today have to focus their attention on. Whether you’re trying to attract international customers, forge a relationship and partnership with another business, collaborate, or something else, it’s vital that you take the time to make sure that you properly translate all communications. The importance of using an [...]

How One Little Word Can Mean So Much

Saying goodbye is never easy. This is especially true when you’re saying goodbye to someone, or something, that you’ve grown fond of. Good thing there are so many languages to choose from when it’s time to bid adieu. Origins of the Word Goodbye Around the time of the 16th century, the popular way of saying [...]

Translate Your Brand to Meet the Masses

Translating your brand across borders can be a delicate process. Virgin explains the challenge faced by U.S. company Clairol when introducing their ‘Mist Stick’ curling iron to a German audience: “mist in German slang means manure.” Another example of brand-gone-bad is when American baby food company Gerber came up against a similar problem in France, [...]