Once upon a time, marketers catered to a particular crowd. Commercials and marketing campaigns were built upon the notion that all families contained a middle-class husband, wife, and two children living in a suburban area of the world. And they were white. Today’s Reality – Family and Culture Times have changed. Thankfully, most marketers have … Continue reading "The Importance of Cultural Diversity in Marketing"
Communication skills go well beyond the ability to make people understand what you’re trying to convey. The abilities to read, write, and comprehend another language are essential skills for any good translator to have, but another important skill is to be a good listener. According to UpWork, “Being a good listener is essential for being … Continue reading "Better Listening Skills Lead To Better Translation"
It’s the holiday season. Of all the holidays that are celebrated in different areas on the planet, Christmas is one that many different countries and cultures take part in each December. Christians celebrate Christmas to commemorate the birth of Christ, but even those who are not religious join in the celebrations. Though it’s officially celebrated … Continue reading "How is Christmas Celebrated Around the World?"
Language can be tricky. For example, there are many words in the English language that mean one thing in the United States, but something entirely different in another country. They might look exactly the same on paper, but are completely different when used in context. Consider these following words written in English that can create … Continue reading "Different Words Can Make a Meaningful Difference"
If a business wants to grow, it must adapt to the changes required to do so. Staying with the same model of business that worked even a decade ago can mean slow growth, if not regression, for your company. Today, localization is one of the most important ways in which businesses are branching out and … Continue reading "3 Benefits of Website Localization"
ATA Annual Conference is one of the highest anticipated events in the translation industry in the Unites States. This year’s 59th conference took place October 24 – 27th in the “Big Easy”, New Orleans, in Louisiana and as each year, ITC was there! Linguistic Resources manager Lea Stancavich attended the conference along with approximately 1,600 … Continue reading "59th Annual ATA Conference in New Orleans – October 2018"