Blog - Page 13 of 31

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Translation is a Gender Fluid World

The world is changing, and people’s understanding is changing right along with it. It’s a non-binary world, with more than just “her and him” living in it. A person who is non-binary “may identify as gender fluid, agender (without gender), off the binary, or something else entirely” (verywellmind). As Medium describes gender fluidity, “Instead of being just a man or woman…a gender fluid person may be a man at one time, a woman at another, both at once, or neither, or something completely different.” Handling Gender in Different Ways Many

April 18, 2019 No Comments

Did you know?

Prepare at a Young Age for a Future in Translation

“Translators are the shadow heroes of literature, the often-forgotten instruments that make it possible for different cultures to talk to one another, who have enabled us to understand that we all, from every part of the world, live in one world.” – Paul Auster Translation is a job like no other. It links worlds and cultures in ways that nothing else can. As a parent, you might hope that your child becomes a doctor, a lawyer or even a world-renowned chef. But what if they become a translator and bridge

April 12, 2019 No Comments

International development

In a World Full of English, Translation Is Still Essential

The story of how the English language rose to dominance as the language of commerce and administration around the world is inherently linked with the story of colonization. While Dutch and Portuguese colonizers set off before the British, it was the British Empire’s globe-spanning conquests that spread English so widely. Yet even in a world where English is widespread, translation is still essential for companies who want to reach customers in their native language. It’s Not the First Language…Or the Second It’s true that over 330 million people around the

March 29, 2019 No Comments

Marketing & Communication

Organize Your Web Content Now for Better Translation Later

Your website is the key to your business. It’s the digital face of who you are and what you do. When consumers search for businesses online, they want to be directed to a website. Businesses that don’t have a website are often left out in the cold as consumers click away to find a business that does. The Absolute Need for a Website Your small business needs a website. It doesn’t matter what business you’re in. Blue Corona explains how consumer behaviour has changed to adapt to modern technology by

March 27, 2019 No Comments

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4 Romantic Languages to Celebrate Love in the Spring

Last month we looked at different Valentine’s Day traditions around the world. Although Valentine’s Day is over, spring is on the way (we hope!). Springtime is often associated with renewal, rebirth and a chance to find love. Frank Bronson, a biologist from the University of Texas, reports that “Spring fever in mammals is regulated by sunlight. There are both direct and indirect photoperiodic cues that increase the amorous air this time of year.” In layman’s terms, humans and other mammals feel increased feelings of love and affection as the days

March 23, 2019 No Comments

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Better Living Through Modern Medicine and Good Translation

The medical field is likely one of the most important places where translation can make the difference between life and death. While it’s true that an error or misunderstanding in marketing translation can cause a glitch in your new product launch, it’s not likely to cause physical harm to customers or employees. On the other hand, a mistake in pharmaceutical materials puts lives at risk if a dosage or ingredient is listed incorrectly on a label, for example. Treatment During Health Crises Medical translation is critical all the time, but

March 8, 2019 No Comments

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Literary Translation Provides Keys that Open Doors

Most people understand the importance of translation when it comes to issues such as translating medical documents for cancer research or technical documents that can help ensure workers follow safety procedures in every country. When it comes to the translation of literary works, however, some people fail to understand the need. Does everyone in Australia really need to understand what a French author wrote about two centuries ago? On the surface, it might seem inconsequential. But when you dig deeper, the importance becomes clear. Literary Translation Opens Doors Literary translators

March 1, 2019 No Comments

International development

Six Important Languages for Business Translation

As more businesses expand across the globe, they are reaching customers they never thought they could reach. This makes marketing more important than ever. What works for those whose primary language is English doesn’t always work for those whose primary language is something else. There is no question that businesses must adapt their websites to extend their reach. Internet traffic is continually growing, and more people continue to search for products and services online. If your website isn’t available in a language your target customer understands well, they will likely

February 25, 2019 No Comments