Blog - Page 15 of 33

Marketing & Communication

Organize Your Web Content Now for Better Translation Later

Your website is the key to your business. It’s the digital face of who you are and what you do. When consumers search for businesses online, they want to be directed to a website. Businesses that don’t have a website are often left out in the cold as consumers click away to find a business that does. The Absolute Need for a Website Your small business needs a website. It doesn’t matter what business you’re in. Blue Corona explains how consumer behaviour has changed to adapt to modern technology by

March 27, 2019 No Comments

Did you know?

4 Romantic Languages to Celebrate Love in the Spring

Last month we looked at different Valentine’s Day traditions around the world. Although Valentine’s Day is over, spring is on the way (we hope!). Springtime is often associated with renewal, rebirth and a chance to find love. Frank Bronson, a biologist from the University of Texas, reports that “Spring fever in mammals is regulated by sunlight. There are both direct and indirect photoperiodic cues that increase the amorous air this time of year.” In layman’s terms, humans and other mammals feel increased feelings of love and affection as the days

March 23, 2019 No Comments

Did you know?

Better Living Through Modern Medicine and Good Translation

The medical field is likely one of the most important places where translation can make the difference between life and death. While it’s true that an error or misunderstanding in marketing translation can cause a glitch in your new product launch, it’s not likely to cause physical harm to customers or employees. On the other hand, a mistake in pharmaceutical materials puts lives at risk if a dosage or ingredient is listed incorrectly on a label, for example. Treatment During Health Crises Medical translation is critical all the time, but

March 8, 2019 No Comments

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Literary Translation Provides Keys that Open Doors

Most people understand the importance of translation when it comes to issues such as translating medical documents for cancer research or technical documents that can help ensure workers follow safety procedures in every country. When it comes to the translation of literary works, however, some people fail to understand the need. Does everyone in Australia really need to understand what a French author wrote about two centuries ago? On the surface, it might seem inconsequential. But when you dig deeper, the importance becomes clear. Literary Translation Opens Doors Literary translators

March 1, 2019 No Comments

International development

Six Important Languages for Business Translation

As more businesses expand across the globe, they are reaching customers they never thought they could reach. This makes marketing more important than ever. What works for those whose primary language is English doesn’t always work for those whose primary language is something else. There is no question that businesses must adapt their websites to extend their reach. Internet traffic is continually growing, and more people continue to search for products and services online. If your website isn’t available in a language your target customer understands well, they will likely

February 25, 2019 No Comments

Tips & Advice

Three Things That Translation Is Not

Not too long ago, people did not globe trot quite as often as they do today. Finding a well-known company from your country overseas was a rare treat because many companies had not yet extended their reach beyond their own front door. Globalization Has Made the World Smaller Today, globalization has made the world a smaller place. Anyone with the desire and means can travel to far flung regions. Businesses who once never ventured past their country’s borders can now be found in remote areas, catering to those who live

February 18, 2019 No Comments

Did you know?

Expressions of Love Shared Around the World

Every year, after the presents are opened, after the champagne corks are popped, many turn their eyes to Valentine’s Day. This is the day when people celebrate love and all of the sentiments that go with it. From the words to the traditions, nothing quite fills the heart like this February holiday. Unsavoury Holiday Origins Valentine’s Day began with rather unsavoury origins. In Roman times, males celebrated the feast of Lupercalia by sacrificing animals between February 13th and 15th, then whipping women with their hides. In the same era, “Emperor

February 14, 2019 No Comments

Audio and Video

Should You Choose Voiceover or Subtitles For Your Next Multimedia Project?

Nothing feels better than completing a media project that’s taken (what seems like) forever to finish. After all of the hard work you’ve put into creating a high-quality video for your website or YouTube channel, you want that content to be understood by your global audience. After all, if your customers don’t understand you, they’ll move on to someone who can be understood. Solidify Your Strategy Online video translation is a major component of a solid global marketing strategy. Consider these statistics taken from mindtouch: 72.4% of global consumers prefer

February 4, 2019 No Comments