Blog - Page 11 of 31

Tips & Advice

Keep Your Content and Expand Your Reach with Multilingual SEO

Securing your future in business means expanding your world. Foreign markets won’t know who you are if they can’t understand what you’re about. But what if you’ve done all of the hard work of setting up your website for a global audience, translated your content for readability, and still aren’t getting the traffic you think you should be getting? Find Relevant Keywords for Your Target Country Multilingual keyword research lets you see what’s hot in the language you’re working with. SEMrush stresses the “importance of doing language specific keyword research

July 30, 2019 No Comments

International development

How Globalization can Pose HR Challenges

Those in the HR industry face challenges each day. It’s no longer just about hiring the person with the best qualifications. It’s about qualifications, experience and what each individual can bring to the company. Many HR departments are looking for people whose values align with the company culture and vision, which must be determined before the application process can even begin. Common Qualities for Today Some of the most common qualities that many companies are seeking these days include: The ability to be proactive A passion for what you do

July 24, 2019 No Comments

Did you know?

The Many Languages and Writing Systems of China

With a population of about 1.4 billion people and an area of land that covers about 9,600,000 square kilometres, it’s no surprise that China is the world’s most populous country. Many people are under the assumption that all of those people must speak a common language: Chinese. But language in China is a bit more complicated than that. The Many Languages of China Mandarin is the official language of China. It “is the most widely spoken native language in the world: nearly a billion within China alone and 1.2 billion

July 23, 2019 No Comments

Audio and Video

Meet Your Audience Where They Are with Video Localization

Video is one of the fastest growing mediums around the world. People consume video at their homes and on the go. According to Blue Corona, “Web-based content is viewed more frequently and at a higher volume than TV-based content. U.S. Internet users spend an average of 15 hours each week with digital video.” Word Stream offers some additional statistics to consider: 82% of Twitter users watch video content on Twitter YouTube has over a billion users, almost one-third of total Internet users. More than 500 million hours of videos are

July 16, 2019 No Comments

Translation

8 Menu Translations With Unappetizing Results

One of the many industries for which we provide translation is the restaurant industry. It’s a tricky field to work in, but our professional translators are up to the task. You might be surprised to learn that not all dishes on a menu actually have a direct translation. Without a translator’s professional culinary knowledge and experience, your dish might have a surprising name. Fun Food Fails Travel + Leisure believes that “one of the best ways to experience a culture when you’re traveling is to eat in the mom-and-pop, hole-in-wall

July 10, 2019 No Comments

Did you know?

Earth Day Celebrations Around the World That Keep the Planet Healthy

Every year, on April 22, people the world over take a day to focus on one thing: the earth. It’s called Earth Day because it’s a day to focus on the environment and how the general public can work together to protect it. It All Began Nearly 50 Years Ago The first Earth Day was April 22, 1970. Founder Gaylord Nelson, then a U.S. Senator from Wisconsin, was “inspired by the student anti-war movement, [realizing] that if he could infuse that energy with an emerging public consciousness about air and

July 3, 2019 No Comments

Did you know?

Finding French Around the Globe

You might believe that there is a high concentration of French speakers in Europe. And you would be correct, as 33.4% of the European population speaks it. You might also believe that the concentration of French speakers is the highest in Europe, but this time you would be incorrect. Of the 300 million French speakers around the world, 44.4% of them live in sub-Saharan Africa, and that percentage is growing daily. The Expansive Population of Francophones A Francophone is a person who speaks French, typically as their first language. Why

June 20, 2019 No Comments

Did you know?

Women Are Ready to Roar at the Women’s World Cup in France

From June 7 to July 7, 2019, France will host the Women’s World Cup. The opening match takes place in Paris, while the semi-finals and final will be hosted by Lyon. In between, matches will be played in these beautiful cities across the country: Grenoble Le Havre Montpellier Nice Reims Rennes Valenciennes Much like the Olympics, this is a tournament that takes place every four years. With all of the excitement that surrounds this competition, we thought it might be fun to take a look at some of the things

June 18, 2019 No Comments