
New Markets, New Localization Strategy
Each time you begin working on a new plan to expand into a new target market, you need to readjust and even sometimes re-do your localization strategy. No two populations are the same, and therefore, no two localization strategies should be the same. There are a few barriers that can seriously inhibit the progress you make as you strive to break into new markets. A lot of your success will depend on your entry strategy. Evaluate whether or not a low-risk entry strategy will be worth it for you. If