No matter what type of business you’re in, reaching as many potential customers as possible with your message is almost always the main marketing goal. Today, the internet makes this more possible than ever before. There are millions of people online at any given moment and they come from an ever expanding global population. How can you target all of these online users effectively? A multilingual website. Here are just a few of the reasons every business should have a multilingual website.
Build Consumer Confidence
People feel safer making online purchases in their own language. They have more trust in the website overall, they can get a better feel for the products and services you provide, and they’re more comfortable with the checkout process if there is one. By creating a multilingual website for your business your customers also know that you went the extra mile to make their experience as easy as possible. The confidence your customers have in your services will grow as a result and your brand will become synonymous with trust, reliability, and excellent customer service.
Improve SEO Stats
Choosing to translate your website content into more languages than one helps build the credibility of your business not only with your customers, but with search engines as well.
By now most businesses understand how important SEO (Search Engine Optimization) is for their website. Most also know getting good SEO rankings requires constant effort. One of the easiest ways you can boost your SEO stats is with a multilingual website.
Choosing to translate your website content into more languages than one helps build the credibility of your business not only with your customers, but with search engines as well. The more credible the search engines feel your website is, the higher they’ll place it on the search results page. In fact, it’s been found that search engines generally place multilingual websites higher on the search results page as compared with competing non translated websites.
Your SEO ranking is also improved when you design a multilingual website for your business because you’re automatically gaining access to new foreign language search engines. These search engines didn’t notice your site before and this improves your SEO stats instantly.
Reach More Customers
Although English still serves as the primary language of the Internet, most believe this will not be the case forever. In fact, Chinese and Spanish come in a close second and third respectively. Also, trends are showing that while English internet users seem to have leveled off French, German, Swiss, Russian, and several other languages continue to see consistent, rapid growth in terms of new internet users. With this in mind, having a multilingual website allows you to reach more potential customers today, and over the long term as well.
This is why it is always important to ensure that when you select a translation service, it is familiar and qualified when it comes to your field of interest. If you’d like more information these kinds of specialized translation services, ITC Global Translations would be happy to discuss your needs and find a solution.
Prepare for the Future
Choosing a multilingual website now puts you in an excellent position to reap the rewards of the global marketplace as your business grows into the future. More internet users will speak more languages as the years progress. Making it easy for all of them to use your website puts you ahead of the competition and positions you to be a leader in your industry.
Building a multilingual website is a smart investment, but only if you choose the best translation company for the project. ITC Global Translations has over 2500 specialized translators, in house linguists, and the latest translation software and databases to ensure your multilingual website provides your business with all of these benefits and more. Contact ITC Global Translations today and get prepare for the future with a multilingual website for your business.