What’s the Difference Between Translation, Localization and Transcreation?
The language service sector is vast and complex. Professionals in this industry provide more than just translation services. You’ve probably heard the terms localization and transcreation. But do you know the difference between them? Let’s…
Crafting Content for a Global Market
Everyone who has ever encountered online marketing or multimedia marketing knows the mantra “content is king.” In the past, just stuffing a webpage with tons of keywords was enough to get the attention of those looking for a business or…
Which Businesses Get the Most Out of Translations?
Being able to communicate in other languages is always an advantage, but for some businesses, the ability to relay information in multiple languages can be either a huge competitive edge or a vital necessity. So which businesses do benefit from…
Content and Context in Translation
Everyone involved in online marketing—and even just online business these days—knows that content is king. It’s a saying that is inescapable in its prevalence and its accuracy. Content really is king. But with the Internet and social media…
The Growing Challenge of Good Communication—And Its Importance
Communication has always been a vital part of humanity. From the dawn of time until now, communication has driven our growth and advancement in every area. But today, it’s cultural differences that can impact your business in a huge way. Whether…
Good Communication Makes Good Business
HR specialist John Crowley writes that “cultural differences can cause professional misunderstandings…it’s actually one of the biggest challenges for international HR.” With more diversity in the workplace than ever before, HR specialists…
The Importance of Cultural Diversity in Marketing
Once upon a time, marketers catered to a particular crowd. Commercials and marketing campaigns were built upon the notion that all families contained a middle-class husband, wife, and two children living in a suburban area of the world. And…
3 Atypical Places Where Translation is Typically Important
Translating personal communication or legal documents is a fairly common task. There are, however, many fields in which translators are needed that are not as common—and most companies don’t think of those other areas until…
3 Ways Laughter Is Important
Laughter is a uniquely human expression that’s an important piece of the communication puzzle. Laughter usually indicates amusement, although for some countries, such as Japan, laughter can also be a response to confusion or embarrassment.…
3 Translation Errors in Advertising
Adapting advertising for new languages and markets is one of the greatest translation challenges. An advertising slogan or marketing concept is carefully crafted to make a high-performance impact on the target audience. Advertising translation…