Blog - Page 10 of 32

International development

Localization Takes Your Business to New Places

Did you know that 75% of non-English speakers won’t buy products from a business that doesn’t use their native tongue? As described in Medium, “The logic behind this is clear—you can’t buy what you can’t understand. And though in English-speaking countries we often have the assumption that everyone around the world speaks English, this, in fact, is not necessarily the case.” The Audience Matters to Your Business Your audience matters. What does your audience see when they view your website? Do they land on the home page and see words

October 29, 2019 No Comments

International development

Better Business Comes from Better Translation

A business that doesn’t have a longevity plan in place is a stagnant business. A business that wants to stick around for a generation or two (or more) needs to adjust and expand to larger audiences. The best way to do that? Translation. The best way to ensure good translation? A good language service provider. Translators Understand the Culture There are plenty of automated translation apps and technologies available today, but machine translation will only take you so far. An app can be good when you’re travelling and you want

October 23, 2019 No Comments

Tips & Advice

Benefits of Professional Medical Document Translation

There are many areas within the medical field that require accurate translation. The right words can provide the best care and treatment to patients around the world. The wrong words, however, can have a drastic impact on the treatment plan used to help a patient with healing. There are no do-overs in medical translation, making it essential to convey the meaning correctly the first time. Many Areas of Medical Translation Medical translation needs can vary. A sample of the areas that our translators have experience in include: Dentistry Pharmaceuticals Biotherapy

October 18, 2019 No Comments

Audio and Video

What Happens When Movie Titles Get Lost In Translation

Words can be funny, especially when it comes to translating them. What seems clear and rational in the native language can become funny, confusing or even embarrassing in the target language. This is what makes a translator’s job so important as they meticulously search for a way to keep a document, a text or even a title as close to the original meaning as possible. A Massive Mess of Movie Titles There are times, however, when translations can’t or don’t want to replicate the original. At the end of February,

October 12, 2019 No Comments

Did you know?

Can Being Bilingual Stop You from Developing Dementia?

You may have heard the theory that learning another language can prevent your chances of getting Alzheimer’s disease or dementia as you get older, but is it true? Yes and no. Being bilingual might not keep you from facing cognitive decline, but it can delay its onset for a few more years. Losing Cognitive Abilities Dementia is a loss of cognitive abilities. One of the most common forms of dementia is Alzheimer’s disease. Contrary to popular belief, dementia is not a normal part of aging, though aging can bring about

September 12, 2019 No Comments

Did you know?

Words That Have Multiple Meanings Can Be Challenging

If you think that translation is easy, think again. Many people believe that it’s a simple matter of taking a word in one language, finding the meaning of that word in another language, and plugging it into a sentence. The truth is, it’s far from that simple. The Thorns of the English Language If you consider the English language to be a beautiful rose, you’ll see how certain words can resemble the thorns. Some of the trickiest words can seem to be so simple at first glance. Certain English language

September 5, 2019 No Comments

Translation

Human Translation Is Always the High-Quality Option

Machine translation has come a long way in recent years. Not only are online tools and mobile apps getting more accurate, they’re getting more popular. As more people expand their boundaries and take off for places unknown, they’re taking their apps with them. This allows them to ask the locals the million-dollar question of the day: Where can I find the nearest washroom? Great for Trips, Not Great for Life Mobile apps are fun on adventurous trips, but they aren’t going to explain the mission statement of your business to

August 29, 2019 No Comments

Tips & Advice

Public Health Translation Helps Keep the World Safe

Communication is the key to success in many areas, but there’s nothing quite as important as good communication for public health awareness. When it comes to matters of life and death, knowledge is power. The more knowledge people have, the more they can do to protect themselves from becoming ill or injured. The right words can help people take steps to prevent the spread of disease in the face of disaster. For example, in the current Ebola outbreak in the Democratic Republic of the Congo, Devex.com reported that “Women and

August 27, 2019 No Comments