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Translation

A Closer Look at Website Localization

We live in a world that is shrinking every day. Fast travel, quick shipping, and the rise of the Internet have all meant that it’s easier than ever before to reach the entire globe. And odds are that your website has already been viewed at least a few times by people outside your native country. While this is great news for businesses looking to expand their reach and maximize their potential, it also brings up a unique challenge: website localization. Understanding more about the basics of website localization is important

March 4, 2020 No Comments

Tips & Advice

Why Cutting Costs for Translation May Not Be Worthwhile

Every business or organization wants to cut its costs while driving up its profits. But sometimes, there are certain areas where scaling back on costs may not pay off. A perfect example of this is in translation. When a company needs to translate any kind of materials or multimedia, it’s easy to assume that you can do so without spending much money. This is largely due to things like automated translation tools or people advertising low-cost services online, both of which can make it appear as though your translations will

February 26, 2020 No Comments

Interpretation

The Importance of Interpreting

It’s no secret that getting translation services for your business is incredibly important. But many business leaders may not realize how important it is to partner with a global translation service that can provide more than just translation services. A full suite of language services that include interpretation, audio video services, SEO and more will save time and ensure your business partner can meet all your language needs. Language is a complex thing, with entire college programs dedicated just to the study of how we communicate. And when it comes

February 19, 2020 No Comments

Tips & Advice

The Big Risks of Bad Translation

For businesses operating today, cutting costs is a natural progression towards end goals. It’s important that you reduce overall operating costs in order to ensure that you give your company the best potential for the future. But one thing that is easy to forget is that sometimes, those cut corners can cost you. A perfect example of this is in translation services. With the rise of software solutions and the internet, it seems like it’s easier than ever to just type some words into a program and get a translation

February 12, 2020 No Comments

Audio and Video

A Closer Look at Multimedia Localization

Today, technology plays a huge role in how a business reaches, communicates and interacts with its potential audience. It’s easier than ever to become a global business thanks to the internet. But, no matter how you’re reaching your audience, the fact is that translation barriers will exist that you must manage. When you’re using multimedia efforts to attract new clients or customers, you’ll need to speak in a language they can understand. This is truer than most realize since roughly 70% of consumers today say that they’re more likely to

February 5, 2020 No Comments

Did you know?

Machine Translation Is Gender-Biased Translation

There is plenty of information available on the Internet to a global audience, but of course, with a global population, not every piece of text is going to be understandable to every reader. A Japanese resident is likely to struggle with Italian in the same way an English speaker will be helpless when faced with the Chinese language and alphabet. Fortunately, there are now “quick fixes” available through different web services that allow people to get a rough, instant translation of a particular webpage or piece of content they are

January 29, 2020 No Comments

Translation

Video Games Benefit From Translation Too

Video games are one of the defining new forms of entertainment that have emerged in the last 40 years. Instead of the large, ungainly units that sat in “video arcades” and gobbled coins, today’s games appear on home computers, video game consoles, portable gaming devices, and even smartphones. As a result, the video game is now everywhere and, like the novel, movie, or latest hit song, is just another aspect of our entertainment in modern life. However, unlike most other forms of entertainment, games are interactive, and because of that,

January 22, 2020 No Comments

International development

For Business Websites, Translation Is a Keystone of Success

The Internet has changed a lot about how people interact and even do business with one another. On the one hand, it’s made accessibility much easier, which has created a glut of negativity and criticism in places like social media. On the other hand, the connectivity of the Internet has now made it possible for businesses of any size to have a potentially global market. This has meant that even a small, boutique business can serve a worldwide customer base, but it also presents huge opportunities for medium and larger

January 15, 2020 No Comments