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Tips & Advice

The Big Risks of Bad Translation

For businesses operating today, cutting costs is a natural progression towards end goals. It’s important that you reduce overall operating costs in order to ensure that you give your company the best potential for the future. But one thing that is easy to forget is that sometimes, those cut corners can cost you. A perfect example of this is in translation services. With the rise of software solutions and the internet, it seems like it’s easier than ever to just type some words into a program and get a translation

February 12, 2020 No Comments

Audio and Video

A Closer Look at Multimedia Localization

Today, technology plays a huge role in how a business reaches, communicates and interacts with its potential audience. It’s easier than ever to become a global business thanks to the internet. But, no matter how you’re reaching your audience, the fact is that translation barriers will exist that you must manage. When you’re using multimedia efforts to attract new clients or customers, you’ll need to speak in a language they can understand. This is truer than most realize since roughly 70% of consumers today say that they’re more likely to

February 5, 2020 No Comments

Did you know?

Machine Translation Is Gender-Biased Translation

There is plenty of information available on the Internet to a global audience, but of course, with a global population, not every piece of text is going to be understandable to every reader. A Japanese resident is likely to struggle with Italian in the same way an English speaker will be helpless when faced with the Chinese language and alphabet. Fortunately, there are now “quick fixes” available through different web services that allow people to get a rough, instant translation of a particular webpage or piece of content they are

January 29, 2020 No Comments

Translation

Video Games Benefit From Translation Too

Video games are one of the defining new forms of entertainment that have emerged in the last 40 years. Instead of the large, ungainly units that sat in “video arcades” and gobbled coins, today’s games appear on home computers, video game consoles, portable gaming devices, and even smartphones. As a result, the video game is now everywhere and, like the novel, movie, or latest hit song, is just another aspect of our entertainment in modern life. However, unlike most other forms of entertainment, games are interactive, and because of that,

January 22, 2020 No Comments

International development

For Business Websites, Translation Is a Keystone of Success

The Internet has changed a lot about how people interact and even do business with one another. On the one hand, it’s made accessibility much easier, which has created a glut of negativity and criticism in places like social media. On the other hand, the connectivity of the Internet has now made it possible for businesses of any size to have a potentially global market. This has meant that even a small, boutique business can serve a worldwide customer base, but it also presents huge opportunities for medium and larger

January 15, 2020 No Comments

International development

Which Businesses Get the Most Out of Translations?

Being able to communicate in other languages is always an advantage, but for some businesses, the ability to relay information in multiple languages can be either a huge competitive edge or a vital necessity. So which businesses do benefit from this? How can accurate, reliable translation help boost business operations and grow the customer base? Here are a few industries that rely on the power of translations. Legal Organizations The law is always a serious area with little room for error. This is why when it comes to legal documentation

January 8, 2020 No Comments

Did you know?

5 Expressions That Don’t Translate

One of the most difficult things to really get a good feel for is casual language. When you learn another language, in some ways, you are learning to speak the “wrong” way. You’re learning perfect grammar, correct and full pronunciation, and the most literal, plain speaking style of expression possible. In other words, you are learning to speak like a textbook. Of course, in the real world, people do not speak like this amongst themselves, especially with friends. Casual or informal language is the real language of actual verbal communication,

January 1, 2020 No Comments

Marketing & Communication

Content and Context in Translation

Everyone involved in online marketing—and even just online business these days—knows that content is king. It’s a saying that is inescapable in its prevalence and its accuracy. Content really is king. But with the Internet and social media making it possible for businesses to reach a global market, translation becomes important too—and when it comes to translation, context can mean just as much as content. The Reign of Content Content appears in a huge array of formats today, including: Blog posts Articles Facebook posts Instagram photos YouTube videos Tweets And

December 20, 2019 No Comments