Translating your brand across borders can be a delicate process. Virgin explains the challenge faced by U.S. company Clairol when introducing their “Mist Stick” curling iron to a German audience: “mist in German slang means manure.”…

If we’ve said it once, we’ve said it a thousand times: There’s more to translation than taking a word in one language, finding the meaning of that word in another language, and plugging it into a sentence. We recently looked at a list…

A business that doesn’t have a longevity plan in place is a stagnant business. A business that wants to stick around for a generation or two (or more) needs to adjust and expand to larger audiences. The best way to do that? Translation. The…

Words can be funny, especially when it comes to translating them. What seems clear and rational in the native language can become funny, confusing or even embarrassing in the target language. This is what makes a translator’s job so important…

If you think that translation is easy, think again. Many people believe that it’s a simple matter of taking a word in one language, finding the meaning of that word in another language, and plugging it into a sentence. The truth is, it’s…