Blog - ITC Global

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Bill 96 in Québec: How Can Companies Comply and Thrive?

Understanding Bill 96: A Turning Point for Language Rights in Québec When Québec adopted Bill 96 in June 2022, it sent a clear signal to businesses: the French language is not just a cultural symbol, it is the foundation of civic and economic life in the province. This ambitious amendment to the Charter of the French Language (better known as Bill 101) tightened rules on language use in commerce, employment, government, and the digital world. Québec’s leaders argued that without stronger protections, globalization, immigration, and the dominance of English on

September 30, 2025 No Comments

Accessibility

Why Descriptive Transcripts Are Essential for Accessibility

In today’s workplace and educational environments, accessibility has moved from a side note to a central expectation. Organizations now recognize that accessibility is about creating spaces where everyone can participate fully, not just meeting legal requirements. When we think of accessibility in media, most of us picture captions or subtitles. These tools are crucial for people who are Deaf or hard of hearing, but they don’t address the needs of people who are Deafblind—those who experience both hearing and vision loss. That’s where descriptive transcripts come in. What Makes a

September 19, 2025 No Comments

A woman wearing headphones looking at a laptop with a dog beside her

Accessibility

How Easy Read Content Helps Everyone Understand Your Message

People with cognitive disabilities should have the opportunity to participate fully in all aspects of society, including political and public life, cultural life, recreation, and sports. Yet discrimination and barriers outside their control often prevent them from doing so. The same is true for people who are learning English, people who have low literacy, and people with age-related memory problems, just to name a few. Complex information, unclear communication materials, and jargon-heavy forms are some of the many barriers people face. What if you had a template for making information

August 25, 2025 No Comments

Accessibility

What is CART captioning?

Captions and subtitles are everywhere and for good reason. In the United States, 6.2% of people are d/Deaf or have serious difficulty hearing and rely on captions to get information and enjoy entertainment. They’re also popular with people who don’t have a hearing disability. A recent CBS News poll revealed that over 50% of Americans keep TV captions turned on some (21%) or all the time (34%). Let’s take a look behind the scenes at how captions and subtitles make their way to your screen. There are two types of

August 21, 2025 No Comments

Artifical Intelligence

Explainer: How to Comply with the European Union’s Artificial Intelligence Act

Does anyone on your team use DeepL, ChatGPT, Copilot, or other artificial intelligence (AI) platforms for any activities in the European Union? If so, your company is subject to the European Union’s AI Act , which went into effect on August 1, 2024. This complex, wide-reaching legislation is back in the news recently because of the upcoming August 2, 2025, date when general-purpose AI (GPAI) obligations begin for systems like chatbots (ChatGPT, Gemini, Copilot, etc.). How does this law impact your company? To put it simply, non-compliance could result in

July 31, 2025 No Comments

Audio and Video

Giving Art a Voice in Every Language

Fondation Maeght is an internationally renowned art foundation featuring works by leading 20th-century artists including Pierre Bonnard, Georges Braque, Alexander Calder, Marc Chagall, Diego Giacometti, Wassily Kandinsky, Barbara Hepworth, Fernand Léger, Joan Miró, Pierre Tal Coat, Germaine Richier, and Raul Ubac. The foundation turned to ITC Global to produce audio guides using our humAIn® voice cloning technology so international visitors could explore their exhibitions more deeply. This innovative process uses synthetic voices to recreate original recordings in another language while preserving the tone, rhythm, and intention of a message. The

July 23, 2025 No Comments

A man wearing headphones and tinted glasses lays on a couch listening to a movie with audio description.

Accessibility

Multilingual Audio Description: Making Video Content Truly Inclusive

As video content becomes more central to communication, marketing, and entertainment, it’s more important than ever to create content that everyone can enjoy and appreciate. For individuals who are blind or have visual impairments, audio description (AD) provides essential access to visual information that would otherwise be missed. When offered in multiple languages, it also bridges cultural and linguistic gaps, allowing global audiences to engage with content on equal terms. In this article, we’ll explore what multilingual audio description is, why it’s needed, how it works, and the standards that

July 7, 2025 No Comments

Accessibility

What are SDH Subtitles and Closed Captions?

DUN-DUN…DUN-DUN…DUNDUNDUNDUNDUNDUNDUNDUN Terrified yet? Music, sound effects, and other audio elements are an integral part of movies like the 1975 American cult classic Jaws, instantly evoking a particular atmosphere. The same is true for a wide variety of content ranging from corporate videos to video games. So how do media companies, and anyone else who creates video content, make sure people who are d/Deaf or hard of hearing can enjoy the same spine-tingling experience? And what about other people who watch video content with the sound off? Fortunately, there’s a solution:

June 17, 2025 No Comments