BERNARD CROUZET’S INTERVIEW

For this interview, we talk with Bernard Crouzet, President of the APADLO business association. He explains the importance of human contact for business networks despite the technological developments of recent years.

SOCIAL NETWORKS… BUT WHAT ABOUT LOCAL CONTACTS?

I’m the president of a business association and there are perhaps around forty of them in Lyon. The main driving force of these business networks is to do business. Today, it’s difficult, so any method is good for doing business. If we compare the business networks of 20 years ago and those of today, there’s an evolution that I find positive because there’s an ease of contact that we didn’t have before. With all these technical and digital methods, the internet, social networks, we often say, ‘We don’t see each other anymore.’ Actually, that’s not true. It’s a technical channel like any other, but it allows us to meet others. People are always looking for ways to meet each other.

These business networks allow you to work locally. Today, this is something that’s popular. There’s a lot of talk about it in terms of food. It’s the same thing with business. You’re in a network… you say, ‘I need a printer’, for example, or anything else, and you will find the person in this network. It’s going to be a match. You say, ‘Great, I’ll work with him. He’s next door. I’m not going to look for a company in Nevers or Marseille.’

Over the past 20 years, there have been many business networks that have developed. There are a lot of them. There’s a wide variety and a company will be able to find the one that’s best suited to support its growth

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