humAIn™: When Artificial Intelligence Meets Human Expertise

At ITC, we understand the importance of striking the right balance between AI and human expertise. We view AI as a useful, complementary tool that helps optimize productivity, rather than a replacement for human translators and content writers. Read on to learn more about humAIn™, our combination of technology and human expertise.

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humAIn™ combines the power of AI-enhanced technology with human expertise for all your language needs. This service provides optimized quality along with reduced costs and shorter timelines.

humAIn™ for your translation projects

1
Analysis and recommendation
We analyze your request before recommending the best service. Before recommending machine translation, we always review the quality of the raw translation output.

2
AI-Generated
translation
We use trained, reliable machine translation engines reserved exclusively for your company. We combine these engines with your translation memories and terminology glossaries.

3
Human
post-editing
Our experienced native translator post-edits the text, which involves proofreading and revising the raw output to correct any omissions, additions or errors.

4
Quality
check
The translation is checked by a project manager before being delivered to you.

humAIn™ for your audio and video projects

1
Time-coded transcription
The first step in localizing your video is to transcribe the audio to written text. We automatically add timecodes to this text.

2
AI-generated translation
We use trained, reliable machine translation engines reserved exclusively for your company. We combine these engines with your translation memories and terminology glossaries.

3
Human post-editing
Our experienced native translator post-edits the text, which involves proofreading and revising the raw output to correct any omissions, additions or errors.

4
Realistic synthetic voices
We use realistic, expressive synthetic voices. We can also use voice cloning to clone the source speaker’s voice or high-end synthetic voices. Of course, our (human) voice actors are always on hand if your project requires more advanced acting.

5
Post-production
We handle audio and video post-production to make sure project quality is exceptional. This includes optimizing voice recordings, balancing sound levels, improving clarity and synchronizing the final version.

AI in the Translation Industry

Generative Artificial Intelligence (GenAI) is a groundbreaking deep learning technology that enables machines to create original content that mimics human creativity, such as text, audio, video and images.

Large Language Models (LLMs) are one type of GenAI. Open AI’s GPT (Generative Pre-trained Transformer) has brought this technology into the spotlight by making it available to everyday internet users. These models use sophisticated algorithms to process and generate human language, drawing insights from vast datasets of information obtained from the internet and other sources.

GenAI introduces new approaches to content creation, translation and more, offering a wide array of benefits.

Content Creation

GenAI can produce topic ideas and first-draft content efficiently for various purposes such as blog articles and social media posts.

Machine translation quality estimation

GenAI can help predict whether a machine-generated translation has an appropriate level of quality for post-editing or whether the content needs to be translated by a human to be fit-for-purpose.

Translation

GenAI can produce translations, but so far, the quality is unreliable and requires more editing compared to deep learning models trained specifically for translation. (Learn more about this technology in our Quick Guide To Machine Translation… article.)

Post-Editing

GenAI can detect pitfalls in machine-generated translations and correct them, enabling post-editors to spend less time correcting repetitive errors.

Adaptation

GenAI can be used to adapt the style or tone of a text.

Partner with ITC for AI-Enhanced Language Services

As your language service provider, we analyze AI innovations and test new tools so you can get the most out of this new technology. We recommend the approach best suited to your language service needs.

Have a project you need to finish quickly? Adding automation to the content production and translation process may be a solution. Working with a tight budget? AI can reduce translation costs and the amount of human intervention required on certain tasks.

While AI is a powerful technology, human translation is still the best choice in certain situations. We always consider factors like the language combination, the technology used, the content, the area of specialization as well as the project’s objective when recommending AI or traditional methods.

Step into the future of language services with humAIn™ by ITC Translations. Contact us today to take advantage of AI-generated translation and optimize your translation process.

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