LANGUAGE LOCALIZATION SERVICES
Localization enables you to completely adapt your products and messages to a local audience. Read on to learn how ITC Translations, a language localization agency, can help you grow internationally.
All industries can use localization once the target audience has been identified. However, localization is especially relevant in the IT sector for websites, apps and software. Did you know that only 25% of internet users use English for navigating the web? In the digital age, translating your website isn’t enough. To reach an international audience and optimize your site’s SEO, you need to adapt everything to the local target audience.
Video games and comics are two other areas that need localization. In the past, many gamers weren’t happy with the way dialog was translated in their favorite video games since they were often literal and word for word. To address this issue, dialogue in many games is now localized so that these games can be exported to other countries. The same trend is taking hold in the comics world. For example, in order to be exported to India, the famous Spider-Man comic had to be completely localized: Indian Pavitr Prabhakar fights in front of the Taj Mahal, whereas his American equivalent Peter Parker fights bad guys in Times Square.