CASE STUDY – AUDIO PRODUCTION

In order to roll out its new telephone server internationally, this pharmaceutical development giant opted for a professional audio production service. Find out how ITC was able to help them bring this project to fruition.

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Service

Multilingual telephone greeting message

Languages

19 languages

Countries

15 countries

Domain

Pharmaceuticals

▸ Client brief

For the worldwide rollout of a new telephone server, our client was looking for a cost-effective, centralized global solution to harmonize telephone greetings across its 15 European subsidiaries, including 19 different languages.

▸ Client’s target audience

Customers, partners, and suppliers.

▸ Methods used by ITC

Comparison between a synthetic voice production or the mobilization of a human voice for each language.
Selection of the T. T. S. (Text to Speech) for 9 countries, therefore synthetic voice.
Recording of human voices for 6 countries, including two trilingual countries (Belgium and Switzerland), for 10 different languages.
Harmonization of all 19 greetings to achieve one overall voice signature.

Recording of A Multilingual Greeting Message for Our Client in The Pharmaceutical Sector

ITC was able to respond to a unique management problem during the different stages of the project:

Translation and localization of the original message into 19 languages.
Selection of voice resources in each language.
Coordination of audio production.
Rigorous quality control of productions done remotely for human voice resources.
Harmonization of voice messages in all 19 languages.

Our project managers offered the client a catalog of synthesized voices for the languages for which it was technically possible. This allowed us to reduce the client’s sales costs while maintaining unquestionable quality!

Learn more about our audio production services